# Principal / Lead Designer - Work Pass Integrated System (WINS) **Company**: GovTech **Location**: Singapore **Experience**: senior **Job type**: contract **Category**: Design **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/govtech/jobs/4001831201?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_24aa83a8-1bd ## Description GovTech is the lead agency driving Singapore's Smart Nation initiatives and public sector digital transformation. As the Centre of Excellence for Infocomm Technology and Smart Systems (ICT & SS), GovTech develops the Singapore Government's capabilities in Data Science & Artificial Intelligence, Application Development, Smart City Technology, Digital Infrastructure, and Cybersecurity. At GovTech, we offer you a purposeful career to make lives better where we empower our people to master their craft through robust learning and development opportunities all year round. Play a part in Singapore's vision to build a Smart Nation and embark on your meaningful journey to build tech for public good. About Work Pass Integrated System (WINS) WINS is a large-scale ops-tech transformation initiative by Ministry of Manpower's Work Pass Division (WPD). It is a multi-year effort to replace legacy systems and consolidate work pass transactions into an integrated platform that supports policy agility and enables adaptable, future-ready services. As a Principal / Lead Designer for WINS, you will operate at the system and programme level, shaping experience strategy and driving high-quality design outcomes at scale. This role leads through influence, standards, and alignment. You will work closely with design managers, product leaders, operations, policy, and engineering partners to ensure design contributes to WINS' strategic outcomes and MOM's broader service vision. Responsibilities: - Own the end-to-end experience vision, ensuring key user journeys remain coherent, usable, inclusive, and consistent across products, systems, and touchpoints. - Identify systemic user and operational pain points, help teams reframe complex policy, technical, and workflow challenges into clear experience vision, principles, and actionable design direction. - Shape and steward common capabilities (e.g. shared journey patterns, service-level foundations, cross-product UX consistency, and emerging technology opportunities such as automation and AI-assisted workflows), enabling teams to scale solutions fast, accelerate learning through test & iteration, and guide programme delivery priorities. - Establish and evolve design standards, frameworks, and quality bars across the programme, defining what 'success' looks like from discovery and concept development through delivery, post-launch measurement, and iteration. - Strengthen data and measurement framework to track experience quality, user outcomes, and operational efficiency. Demonstrate design impact on policy objectives and operational performance. - Partner with cross-functional leaders (product, engineering, operations, and policy leaders) to align design decisions across tracks, communicate trade-offs clearly, and ensure experiences meet user, operational, and policy objectives across the lifecycle. - Shape a strong, inclusive team culture across functions in WINS and WPD stakeholders by introducing rituals and practices that foster collaboration, shared learning, and psychological safety. Lead through influence by mentoring designers, facilitating critique and shared learning, strengthening design maturity, and supporting capability-building. - Drive incremental validation of new design approaches and AI tools to keep designer at the forefront of public service design. - Support hiring and onboarding efforts in Govtech, actively contributing to a diverse, inclusive design practice where all voices are valued. Requirements: - 15+ years of experience in system design, service design, product design, or design strategy, with demonstrated impact on service delivery outcomes and operational performance. Experience in regulated environments (government, healthcare, financial services) or compliance-driven contexts strongly preferred. - Proven experience leading design across complex, multi-stakeholder, multi-product environments. - Strong systems and service design thinking, with the ability to connect user needs, operations, policy, and technology. - Experience building design or innovation capabilities from scratch - establishing labs, frameworks, or practices that scale across organizations, generates tangible value through cost reduction, productivity improvement, or operational efficiency. - Track record of working across regulated or high-stakes environments (e.g., public sector, healthcare, financial services), demonstrating fluency with compliance requirements, policy constraints, and multi-layered stakeholder management. - Experience designing for both digital and physical service touchpoints, understanding how government services operate across channels. - Deep understanding of design methods and frameworks, applied pragmatically. - A collaborative leader who builds trust, alignment, and momentum across teams. - Excellent stakeholder management, facilitation, communication, and storytelling skills. We are looking for someone who: - Enjoys making sense of complexity and ambiguity. - Cares about outcomes and long-term impact, not just deliverables. - Influences through clarity, empathy, and credibility. - Is motivated by improving public services at scale. - Thinks like a business partner, not just a design advocate. Understanding trade-offs between user needs, operational constraints, and organizational objectives. - Has built something from nothing. Whether that's a new capability, a team, a framework, or a service. - Sees design as a means to measurable impact, not just better experiences. ## Skills ### Required - system design - service design - product design - design strategy - design thinking - stakeholder management - facilitation - communication - storytelling ### Nice to have - regulated environments - compliance-driven contexts - design maturity - capability-building - AI tools --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/govtech/jobs/4001831201?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)