# Senior Marketing Technology Leader

**Company**: Advertising Business Growth Marketing team
**Location**: North America
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $160,147 to $228,781
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.lever.co/spotify/b2e65eb5-e558-45d1-b5ee-347cbbf3dae3
**Canonical**: https://yubhub.co/jobs/job_24a793be-704

## Description

The Senior Marketing Technology Leader will lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth. This involves designing and scaling lifecycle marketing programs that improve through experimentation, automation, and continuous learning. The successful candidate will also build and optimize audience segmentation, lead management, and campaign orchestration across channels. They will own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals. Additionally, they will partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions. The ideal candidate has 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment. They should have 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures. The Senior Marketing Technology Leader will also oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making. They will lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working.

Key responsibilities include:

- Leading the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth

- Designing and scaling lifecycle marketing programs that improve through experimentation, automation, and continuous learning

- Building and optimizing audience segmentation, lead management, and campaign orchestration across channels

- Owning the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals

- Partnering with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions

- Overseeing measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making

- Leading and developing a high-performing team, creating clarity around priorities, ownership, and ways of working

Requirements include:

- 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment

- 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures

- Experience with designing and scaling lifecycle marketing programs that drive measurable business outcomes

- Hands-on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively

- Ability to partner cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions

- Comfortable working with data and analytics, and able to translate insights into clear recommendations and actions

- Experience with experimentation frameworks and using testing to inform strategy and optimization

- Experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness

## Skills

### Required
- CRM
- Lifecycle Marketing
- Marketing Technology
- Data Analysis
- Experimentation Frameworks
- AI
- CDP Ecosystems
- Salesforce
- mParticle