# Strategic Alliances Lead

**Company**: AIA
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance
**Wikidata**: https://www.wikidata.org/wiki/Q30255387

**Apply**: https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Strategic-Alliances--Principal--Senior-Manager-_JR-70609?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_247247d6-ade

## Description

Create connections that move people and business forward at AIA. As a Strategic Alliances Lead, you will develop and execute strategic alliance and sponsorship roadmaps to support AIA Hong Kong and Macau's brand, distribution, and business objectives.

Responsibilities:

- Develop and execute strategic alliance and sponsorship roadmaps

- Identify, evaluate, and recommend new partnership, sponsorship, and business development opportunities

- Support contract negotiation, rights management, and partnership governance

- Establish measurement frameworks and performance KPIs to evaluate sponsorship and partnership effectiveness

- Manage sponsorship and partnership budgets

- Drive integrated activation planning across brand, marketing, digital, customer, agency, and partnership channels

- Provide strategic counsel and recommendations to senior management

- Represent AIA in high-level engagements with key partners, rights holders, industry stakeholders, and event organisers

- Support cross-functional project teams and external agencies

Requirements:

- Bachelor's degree or above

- 7+ years of marketing experience, preferably with sponsorship/liaison experience

- Existing network of alliances contacts

- Ability to effectively manage multiple priorities simultaneously

- Strong interpersonal and communications skills

- Strong analytical and innovative problem-solving skills

- Proficiency in Excel, PowerPoint

- Proficiency in English and Chinese

- Digital/social media savvy

## Skills

### Required
- marketing
- sponsorship
- partnership
- analytical skills
- communication skills
- Excel
- PowerPoint
- English
- Chinese

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Source: [Apply at aia.wd3.myworkdayjobs.com](https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Strategic-Alliances--Principal--Senior-Manager-_JR-70609?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)