# Trends and Futuring Analyst

**Company**: Ford Motor Company
**Location**: Dearborn, MI
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $86,600-$166,200
**Category**: Marketing
**Industry**: Automotive
**Wikidata**: https://www.wikidata.org/wiki/Q44294

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/68917?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_24191014-ba5

## Description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

The Trends + Futuring team is a specialized market research team within Ford that analyzes consumer trends and future scenarios to provide direct insights and implications on Ford’s business, products and services.

**Responsibilities**

As a Trends + Futuring Analyst, you will:

- Conduct scanning to analyze emerging signals, trends, and drivers in order to understand and anticipate changes taking place at the core, adjacency, and periphery of a business;

these inputs inform a hypothesis about potential impacts, risks, or opportunities for Ford.

- Research shifts in the automotive industry and its consumer base with trusted internal and external data sources such as sales data, vehicle buyer surveys, and market reports.

- Research the contextual business environment,keeping a pulse on emerging signals and trends in the STEEP categories - Social, Technological, Environmental, Economic and Political factors / dynamics.

- Communicate trends and their future implications by:

- Authoring data-driven trends, reports and scenarios that focus on the shifts impacting the future of the auto industry and its consumers

- Leading and facilitating collaborative workshops with cross-functional teams by providing insightful trends to support program workstreams

- Acting as the voice of the customer beyond the confines of the industry - you are the primary resource and window into the consumer world outside of the automotive market for partner teams

**Support scenario activities, including:**

- Integrating scenarios / futures into organizational strategy/project work through facilitating strategic workshops / conversations with teams for various ends including:

- Developing insights into future markets.

- Surfacing, assessing and choosing options that are most resilient to potential future uncertainties.

- Stress-testing strategies, plans or strategic hypotheses.

- Developing communication assets that socialize and introduce future scenarios with key internal audiences.

- Challenging partners to think critically about a range of futures and how to build robust strategies to prepare for Ford’s place in them.

**Qualifications**

- Bachelor’s degree (social science, psychology, marketing, business, informatics / data science, technology, law or related field)

- Experience in the field of strategic foresight or utilization of foresight tools

- Strategic thinking with a future-forward intuition

- Excellent problem-solving and analysis skills and strong business judgment – able to translate strategic plans into executable actions

- Experience designing and/or facilitating group collaboration workshops

- Ability to frame and explain sophisticated ideas and concepts in accessible language and formats

- Ability to collaborate well with cross-functional teams to develop agreement and consensus that drives progress and results

**Benefits**

- Immediate medical, dental, vision and prescription drug coverage

- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

- Vehicle discount program for employees and family members and management leases

- Tuition assistance

- Established and active employee resource groups

- Paid time off for individual and team community service

- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

- Paid time off and the option to purchase additional vacation time.

## Skills

### Required
- strategic foresight
- data analysis
- problem-solving
- communication
- collaboration

### Nice to have
- Miro
- mTab
- S&P Global
- SharePoint

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