# Manager, Ford Racing Content Strategy & Production

**Company**: Ford Motor Company
**Location**: Allen Park, MI
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $141,700-$268,300
**Category**: Marketing
**Industry**: Automotive
**Wikidata**: https://www.wikidata.org/wiki/Q44294

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/69364?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2382ff21-a62

## Description

Racing is where Ford's story began. In 1901, Henry Ford climbed into a car he built himself and beat America's most famous driver. That fighting spirit lives on in Ford Racing today.

We seek an experienced, creatively-driven marketer with a proven track record of developing powerful brand content and deploying it across paid, owned and earned channels. You will be a master of all content outputs ensuring Ford Racing is living up to our lofty, enthusiast brand aspirations.

**Responsibilities**

- Develop an annual content strategy and plan – illustrating the major activations and product/brand narratives that will position Ford Racing as the premier enthusiast brand and win enthusiast buyers.

- Responsible for all paid/owned content and channels (website, social, etc.) – ensuring all content meets Ford Racing standards in quality & brand representation.

- Strategically allocate resources & content across race series (on-road/off-road), races, brand and products (Mustang/Raptor) to ensure maximum value for the brand and business.

- Coordinate with Brand, On-Road & Off-Road managers to develop all creative briefings and annual content plan/roadmap.

- Day-to-day contact with creative agency on concepting/production timelines/tactics/budget management.

- Coordinate all media planning & executional collaboration with Ford Blue media/marketing team.

- Coordinate with international markets regarding content deployment and content needs.

- Lead all Branded Entertainment (Hollywood, gaming, etc.) relationships & executions ensuring Ford Racing is the top automotive brand in authentic, cultural storylines.

**Qualifications**

- Bachelors degree or higher in Marketing, Advertising, Communications or related field.

- At least 10 years experience in a Marketing role working at or with passion brands.

- At least 5 years experience in a manager role overseeing external communications agency partners.

- At least 5 years experience and deep knowledge of creative campaign development/production.

**Benefits**

- Immediate medical, dental, vision and prescription drug coverage.

- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.

- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.

- Vehicle discount program for employees and family members and management leases.

- Tuition assistance.

- Established and active employee resource groups.

- Paid time off for individual and team community service.

- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.

- Paid time off and the option to purchase additional vacation time.

## Skills

### Required
- Marketing
- Advertising
- Communications
- Content Strategy
- Production

### Nice to have
- Automotive Marketing
- Motorsport Marketing
- Social Media
- Brand Website Platforms
- Agency Experience

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