# Marketing Manager **Company**: Razer **Location**: Tokyo **Work arrangement**: onsite **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Technology **Apply**: https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Tokyo-Japan/Marketing-Manager_JR2026007439?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_23799d85-635 ## Description Joining Razer will place you on a global mission to revolutionize the way the world games. We are seeking a driven and experienced Marketing Manager to lead Japan's marketing efforts across brand awareness, product marketing, online and offline retail channels and community engagement. The ideal candidate is strategic yet hands-on, with experience in managing outreach activities such as social media, PR, and influencer marketing, channel marketing and strong coordination skills to work with cross-functional and regional teams. The role ties in closely with market share and sales revenue objectives and will play a key part in supporting overall business growth in Japan. ### Essential Duties and Responsibilities - Develop and execute a localized Japan marketing plan, with a focus on outreach, including social media, public relations, influencer marketing, and earned media to grow brand visibility and cultural relevance. - Lead the end-to-end planning and execution of New Product Introduction (NPI) marketing campaigns tailored to the Japanese market. - Collaborate closely with the local Japan team, that includes the Japan Country Manager and Key Account Manager to align marketing initiatives with business goals. - Work in tandem with the regional HQ team in Singapore and global teams to localize campaign assets and messaging while ensuring consistency with global brand direction - Provide strategic inputs on both online and offline retail channels to propel revenue growth and positive market share gains - Manage external agencies, influencers, distributors and media partners to drive impactful campaigns and outreach efforts. - Lead esports marketing initiatives, including the management of our signed esports team, to maximize exposure, drive engagement, and ensure alignment with brand values and campaign goals. - Build relationships with local gaming communities, streamers, and tournament organizers to strengthen brand affinity and visibility. - Plan and execute grassroots and community-driven programs to foster a loyal and active Razer fan base in Japan. - Track and analyze campaign performance, generate insights, and report regularly on marketing KPIs and outcomes versus targets. - Oversee the Japan marketing budget, ensuring effective and efficient use of resources to maximize ROI. - Represent Razer at local industry events, tradeshows, esports tournaments, and gaming activations as needed. - Continuously monitor and evaluate market trends, competitor activity, and consumer behaviour to inform local marketing strategy. ### Pre-Requisites - At least 10 years of marketing experience, ideally in gaming, tech, lifestyle, or consumer electronics. - Proven expertise in outreach marketing, especially PR, influencer engagement, and social media strategy. - Demonstrated success in managing NPI campaigns, localizing global content, and launching new products to market. - Fluent in both Japanese and English, with excellent verbal and written communication skills. - Strong experience working with local sales and channel teams to align marketing and commercial priorities - Proven track record with marketing campaigns driving revenue upside, positive market share gains and good ROI - Ability to manage multiple projects simultaneously with a structured, analytical, and detail-oriented approach. - Comfortable working in a multi-national environment and navigating local Japanese business culture. - Skilled in agency and partner management, with the ability to drive cross-functional execution. ### Good to have - Experience with esports, gaming communities, or working with gaming content creators. - Basic understanding of Photoshop/design tools for asset adaptation or review. - Experience with AI tools to perform tasks such as adapting text, translations, artwork ## Skills ### Required - marketing - outreach marketing - PR - influencer engagement - social media strategy - NPI campaigns - localization - global content - new product launches - Japanese language - English language - communication skills - sales and channel teams - marketing and commercial priorities - project management - analytical skills - detail-oriented approach - multi-national environment - Japanese business culture - agency and partner management ### Nice to have - esports - gaming communities - gaming content creators - Photoshop - design tools - AI tools --- Source: [Apply at razer.wd3.myworkdayjobs.com](https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Tokyo-Japan/Marketing-Manager_JR2026007439?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)