# Sr. Director, Consumer Communications

**Company**: Pinterest
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: executive
**Job type**: full-time
**Salary**: $256,001-$448,002 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/pinterest/jobs/7770895?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_22f65ac9-896

## Description

Pinterest's Consumer Communications function is at the center of how the company builds cultural relevance and connects with its audiences. As Sr. Director, Consumer Communications, you will lead a team spanning product, lifestyle/culture, and creator communications.

Responsibilities:

- Lead and develop a high-performing consumer communications organization with clear goals, strong accountability, and a culture of excellence and creativity.

- Define and own the integrated consumer communications strategy for Pinterest across product, lifestyle/culture, and creator comms.

- Lead the product consumer communications practice, partnering closely with Product and Marketing to develop narratives that bring Pinterest's product roadmap to life.

- Lead the lifestyle and culture communications team, setting the narrative vision for how Pinterest shows up in culture.

- Lead the creator communications practice, defining how Pinterest works with creators, influencers, and public figures.

- Partner cross-functionally with Marketing, Editorial, Creative, and Social teams to build integrated consumer campaigns.

- Own the communications strategy for major consumer-facing moments.

- Serve as the CCO's primary partner on consumer-facing brand reputation.

- Work with the CCO to establish measurement frameworks across the consumer communications portfolio.

- Use AI to monitor and analyze cultural and media trends, synthesize consumer and audience insights, and accelerate development of content and recommendations.

Requirements:

- 14+ years of experience in consumer communications or a related field.

- 5+ years leading communications teams, including direct experience managing other managers and building high-performing, diverse organizations.

- Deep experience leading integrated consumer communications strategies and campaigns.

- Proven track record building and overseeing creator and influencer programs.

- Exceptional storytelling and writing skills.

- Demonstrated ability to advise and influence senior executives.

- Deep understanding of culture, trends, creators, and media dynamics.

- Experience designing and leading consumer crisis and issues communications strategies.

- Comfort using AI tools to enhance and accelerate consumer communications work.

## Skills

### Required
- consumer communications
- team leadership
- integrated communications strategies
- storytelling
- writing
- AI tools

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/pinterest/jobs/7770895?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)