# Associate Director, Media Planning

**Company**: Future
**Location**: New York
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $86,000 - $110,000
**Category**: Sales
**Industry**: Media

**Apply**: https://apply.workable.com/futureplc/j/FC2E7C7657/?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_22da2529-9ec

## Description

As an Associate Director within the Media Planning team at Future, a global leader in specialist media, you will sit at the center of revenue growth for a high-impact vertical, owning the planning strategy behind media investments and partnerships.

You will operate as a true player-coach, personally leading media planning while developing and elevating a team of planners. You will help shape go-to-market strategy, influence pricing and packaging, and directly impact how we win and grow business.

Responsibilities:

- Build media plans across scalable budgets anchored in custom content, video, and social media, along with 360 integrated content mix including events, influencer/creators, etc.

- Collaborate with Sales, Integrated Marketing, Branded Content, Social Strategy, and Influencer teams to brainstorm and build strategic media plans based on advertiser objectives and KPIs.

- Manage and develop a team of 2–3 Media Planners, elevating both output quality and strategic thinking.

- Maintain a deep understanding of Future's Women's Lifestyle business offerings, rate card, and site capabilities.

- Strategically build partner-specific rate cards for the categories under Women's Lifestyle in partnership with sellers to grow accounts and secure upfront partnerships.

- Support the Sales team in client and deal management throughout the pre-sale process.

- Possess intimate knowledge of clients within Fashion, Beauty, and Home categories, understanding the competitive landscape, industry trends, and overall marketing goals.

- Play a critical role in pipeline tracking and processing of deals within customer relationship management and order management systems.

- Possess strong written and verbal communication skills and ability to use sales tactics to carry client communication from RFP through deal close.

- Work closely with Ad Operations team as it relates to site and product capabilities as well as site inventory to inform the team's planning strategy.

- Understand marketplace dynamics and be an industry expert.

Experience That Will Put You Ahead Of The Curve:

- Bachelor's Degree.

- 7+ years of experience in media planning/account management.

- Experience in building media plans required.

- Proficiency in CRM (i.e., Salesforce) and OMS (i.e., Operative.One).

- Understanding of rate types and performance metrics within the digital media landscape.

- Experience in media planning for native content required.

- Must be extremely detail-oriented with exceptional organizational skills.

- Excellent communication skills.

- Knowledge of ad specs and 3rd party tracking capabilities required.

Compensation and Benefits:

- The expected range for this role is $86,000 - $110,000.

- Medical, dental, and vision coverage.

- 401k plus a company match.

- Uncapped leave.

- Bonus.

- Refer a friend and get rewarded when they join Future.

- Well-being support with access to Colleague Assistant Programs.

- Opportunity to purchase shares in Future with the Share Incentive Plan.

## Skills

### Required
- media planning
- account management
- CRM
- OMS
- digital media
- native content
- communication skills
- ad specs
- 3rd party tracking

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Source: [Apply at apply.workable.com](https://apply.workable.com/futureplc/j/FC2E7C7657/?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)