# Marketing Communications Manager

**Company**: UOB Hong Kong
**Location**: Hong Kong
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://uobgroup.wd3.myworkdayjobs.com/en-US/UOBExternal/job/Hong-Kong-City-Area/Vice-President--Strategic-Communications--Brand---Customer-Insights_JR92584?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_228745a9-d3b

## Description

We are seeking a Marketing Communications Manager to develop and implement integrated marketing communications programmes aligned with business priorities and growth objectives.

Responsibilities:

- Develop and implement integrated marketing communications programmes

- Lead social media strategy, content planning, campaign execution and performance optimisation

- Manage marketing content across digital, social media, website, events and client engagement channels

- Lead business-aligned client engagement programmes, events and marketing initiatives

- Lead customer insights, market intelligence and competitor analysis

- Develop performance dashboards and reporting frameworks

- Drive marketing and engagement support for business connectivity initiatives

- Integrate sustainability, education, children and art-related themes into marketing communications

- Drive internal engagement programmes

- Manage marketing budgets, project timelines and agency/vendor relationships

- Ensure compliance with marketing governance requirements

- Partner closely with business units, product teams and internal stakeholders

Requirements:

- Degree in Marketing, Communications, Business Administration, Market Research or related disciplines

- At least 8 years of experience in marketing communications, social media, customer engagement or related fields

- Proven experience in integrated marketing campaigns, social media management, event management and stakeholder engagement

- Strong understanding of customer analytics, market research and performance measurement

- Experience supporting business development, partnerships or ecosystem-building initiatives is an advantage

- Strong project management, analytical and stakeholder management skills

- Commercially minded, results-oriented and able to translate insights into actionable business outcomes

- Excellent written and spoken English and Chinese; Mandarin is an advantage

## Skills

### Required
- Marketing
- Communications
- Business Administration
- Market Research
- Social Media
- Customer Engagement
- Analytics
- Project Management
- Chinese

### Nice to have
- Mandarin

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Source: [Apply at uobgroup.wd3.myworkdayjobs.com](https://uobgroup.wd3.myworkdayjobs.com/en-US/UOBExternal/job/Hong-Kong-City-Area/Vice-President--Strategic-Communications--Brand---Customer-Insights_JR92584?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)