# Senior Manager, Brand and Marketing (Sponsorship)

**Company**: Sun Life
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://sunlife.wd3.myworkdayjobs.com/en-US/Experienced-Jobs/job/Hunghom-Kowloon-Hong-Kong/Senior-Manager--Brand-and-Marketing--Sponsorship-_JR00127724?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2103b917-bb8

## Description

You will be part of Sun Life Hong Kong's Brand & Marketing function, responsible for developing and delivering strategic sponsorships and external partnerships that strengthen brand awareness and equity, deepen engagement with clients and communities, and support sustainable business growth.

**Key Responsibilities:**

- Develop and execute Sun Life Hong Kong's sponsorship and external partnership strategy in alignment with brand, marketing, and business priorities.

- Identify, assess, and recommend sponsorship opportunities based on strategic fit, audience relevance, brand impact, commercial potential, risk, and return on investment.

- Build and maintain strong relationships with rights holders, organisations, industry bodies, agencies, vendors, and other external partners.

- Lead the end-to-end planning and execution of sponsorship activations, events, campaigns, and engagement programmes across paid, owned, and earned channels.

- Define clear objectives, KPIs, and measurement frameworks for each sponsorship; track performance and provide actionable insights and recommendations.

- Influence and align cross-functional teams and senior stakeholders on sponsorship strategy, investment priorities, and activation detail plans.

**Job Requirements:**

- Bachelor's degree or above.

- At least 8 years of relevant experience in sponsorship, external partnerships, event management, and/or integrated marketing, with a strong track record of leading complex projects.

- Proven experience developing sponsorship strategies, evaluating opportunities, negotiating partnerships, and delivering end-to-end activations.

- Strong project management skills, with the ability to manage multiple workstreams, budgets, timelines, and stakeholders.

- Commercially minded and data-driven, with the ability to define KPIs, assess performance, and translate insights into action.

- Excellent communication, presentation, negotiation, and relationship-management skills.

- Strong judgement, attention to detail, and ability to operate effectively in a fast-paced, matrixed environment.

- Experience in insurance or financial services is preferred but not required.

- Proficiency in Cantonese. Fluency in written and spoken English.

**Benefits:**

- 5-day workweek

- Attractive salary

- MPF

- Group life and group medical insurance

- Excellent career development opportunities

## Skills

### Required
- sponsorship strategy
- partnership development
- event management
- project management
- communication
- negotiation
- relationship management

### Nice to have
- insurance
- financial services

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Source: [Apply at sunlife.wd3.myworkdayjobs.com](https://sunlife.wd3.myworkdayjobs.com/en-US/Experienced-Jobs/job/Hunghom-Kowloon-Hong-Kong/Senior-Manager--Brand-and-Marketing--Sponsorship-_JR00127724?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)