# VP Marketing

**Company**: WorkBoardAI
**Location**: Remote, United States
**Work arrangement**: remote
**Experience**: executive
**Job type**: full-time
**Salary**: $200–250k
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/workboard/jobs/8929968002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/vp-marketing-1fff2ce7-6bd/

## Description

We are seeking a VP Marketing to establish WorkBoardAI as the recognized enterprise brand in strategic portfolio management (SPM). The successful candidate will set the market understanding of this category and turn that position into pipeline.

The Opportunity WorkBoardAI is positioned to lead the future of enterprise technology, and we want our brand to be essential to CEOs, CIOs, and Chief Strategy Officers. As VP Marketing, you will create a strong enterprise brand identity, develop a messaging framework, and drive revenue growth.

The Role Reporting to the President, you will own WorkBoardAI's story, brand, and marketing pipeline, with a goal of $xxM+ in marketing-generated pipeline per quarter. You will lead a lean, highly efficient marketing organization that uses AI and agents at its core.

Responsibilities:

- Develop a messaging framework and product marketing plan

- Tell the market what we stand for, what we do, and why we matter

- Displace legacy vendors and win against the 'build our own' narrative

- Develop persona use cases with clear value props and comparisons

- Build and deliver an ROI narrative for Fortune 500 executives

- Run enterprise pipeline channels across field marketing, social, influencer, analyst relations, PR, and ABM

- Build a modern analyst relations, PR, and brand awareness engine

- Keep pace with weekly product launches and communicate new capabilities to customers and prospects

- Build, coach, and lead a world-class, efficient marketing team

Requirements:

- Experience leading marketing at an AI/SaaS company growing from $25M to $100M

- Track record of getting a company placed in the Gartner Magic Quadrant or similar

- Enterprise focus with experience marketing to buyers with high average deal sizes

- Experience with large, top-down B2B sales

- Success in a highly competitive market

- Performance-obsessed with high EQ and a process-oriented approach

- Deeply analytical and curious

- Creative and innovative

- Data-honest, metrics-driven approach to problem-solving

- Value teamwork, show empathy, and take ownership

Within one month, you will:

- Build a deep understanding of our buyer, their pain points, and our competitive landscape

- Deep-dive with Sales, Customer Success, and Product to learn our solution and go-to-market motion

- Meet with customers and prospects to hear their challenges and our value

- Be a daily user of WorkBoard and run your own OKRs and operating rhythm in it

- Assess the current messaging, brand, website, and pipeline engine

Within three months, you will:

- Drive a company story and messaging framework

- Deliver competitive positioning and persona-based value props

- Have a demand gen plan running across field marketing, social, AR/PR, and ABM

- Define OKRs and success metrics for the marketing team

Within six months, you will:

- Consistently hit $XXM+ in marketing-generated pipeline per quarter

- Have WorkBoardAI showing up in analyst coverage

- Have a best-in-class brand, website, and identity

- Have customer marketing programs generating pipeline

- Have a world-class, efficient marketing team

The Team You will be joining a fast-moving leadership team at a company in growth mode. Our product and engineering team launches new capabilities every week, and we're a passionate, no-ego bunch fully dedicated to our customers' success.

Our Values We live by the 4 H's: Humble experts, Hungry for the opportunity, Intellectually honest, Operating as one happy team.

Benefits

- Flexible PTO & sick days

- Paid holidays

- Health insurance

- 401K with employer matching

- Eligible for bonus program based on company performance

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## Skills

### Required
- AI
- SaaS
- marketing
- enterprise branding
- pipeline generation

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/workboard/jobs/8929968002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)