# Performance Marketing Manager

**Company**: CSC Generation
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $120,000 - $140,000 a year
**Category**: Marketing
**Industry**: Marketing

**Apply**: https://jobs.lever.co/cscgeneration-2/251097f9-4623-44ed-8224-d04b53a66b99?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1f3548ba-169

## Description

We are seeking a Performance Marketing Manager to oversee customer acquisition and retention efforts. The successful candidate will manage channel-level budgets, execute campaigns, and conduct creative and platform experiments using AI tools.

**Key Responsibilities:**

- Manage day-to-day operations of paid acquisition and retention channels including Meta, Pinterest, and Google, with potential expansion to TikTok and AppLovin.

- Run a high volume of creative and channel-level experiments, proactively testing and expanding capacities.

- Directly manage cost-to-performance ratios with real budget accountability and autonomy over spending decisions.

- Utilize AI tools to automate reporting, testing, and optimization workflows, allowing for efficient management of multiple platforms.

- Collaborate with the team to connect systems and workflows, enhancing current AI-driven initiatives.

- Explore emerging acquisition channels such as GEO/AEO.

- Develop reporting visibility into organic and owned channels.

**Requirements:**

- Hands-on experience with paid campaigns on Meta, Google, and at least one additional platform.

- Comfort with managing channel-level budgets and cost-to-performance outcomes.

- Working knowledge of AI tools for campaign optimization and reporting automation.

- Demonstrated self-direction and ability to make proactive decisions.

**Preferred Qualifications:**

- Experience with organic and algorithmic-side marketing.

- Familiarity with GEO/AEO or interest in AI-driven discovery channels.

- Experience in DTC or ecommerce environments managing multi-platform budgets.

- Prior experience as a shared-services resource across multiple brands.

**Benefits:**

- Competitive salary ($120,000 - $140,000 a year)

- Real ownership of channel performance and budget

- AI-forward team environment

- Opportunities for growth and automation of work

- Comprehensive benefits packages in the US and Canada

## Skills

### Required
- Meta
- Google
- Pinterest
- AI tools
- budget management
- campaign optimization

### Nice to have
- GEO/AEO
- organic marketing
- DTC ecommerce
- multi-platform budget management

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/cscgeneration-2/251097f9-4623-44ed-8224-d04b53a66b99?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)