# Email & Lifecycle Marketing Manager

**Company**: Filevine
**Location**: United States
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.lever.co/filevine/46191be0-fda4-493a-ae55-115f35699966?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/email-and-lifecycle-marketing-manager-1f0711a6-47a/

## Description

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform,where modern legal work happens with clarity and consistency.

We are seeking an Email & Lifecycle Marketing Manager to join our content team. In this role, you will own the end-to-end messaging, campaign strategy, and execution of all email communications originating from Filevine to both prospects and customers across the entire buyer journey. With a core focus on customer activation, prospect engagement, and pipeline generation, you will bring a high level of operational and analytical rigor to monitoring, analyzing, and optimizing channel performance.

## Key Responsibilities

- Drive top-of-funnel acquisition, engagement, and customer lifecycle progression through strategic email communications focused on pipeline creation and retention, spanning the full customer lifecycle from top-of-funnel nurture through onboarding, retention, and expansion.

- Design, execute, and manage a continuous email testing roadmap using A/B and multivariate experiments grounded in statistical rigor to optimize open rates, CTRs, and conversion outcomes.

- Implement and maintain scalable email creation, proofreading, and QA workflows to guarantee 100% error-free, high-quality communications across all prospect and customer touchpoints.

- Ensure all email copy, layouts, and designs strictly conform to Filevine's brand standards.

- Continually monitor campaign metrics with a high degree of analytical rigor, delivering actionable insights and executive reporting to optimize future strategy and channel health.

- Partner closely with creative, product, demand generation, and marketing teams to translate complex themes into high-converting email campaigns.

## Qualifications

- 5+ years of experience managing email communications, lifecycle strategy, and channel growth.

- Demonstrated track record of success in driving pipeline generation, customer activation & retention, and managing high-performing lifecycle channels.

- High level of analytical and operational rigor in monitoring channel metrics and executing data-driven A/B testing roadmaps.

- Highly process-oriented with exceptional project management and cross-functional coordination skills.

## Preferred Technical Acumen

- Proficiency with leading Email Service Providers (ESPs), marketing automation platforms (e.g., Marketo, HubSpot, Pardot), and CRM systems.

- Strong understanding of email rendering across desktop and mobile devices, responsive email templates, and basic HTML/CSS for troubleshooting.

- Familiarity with email deliverability standards, spam filters, list hygiene, and compliance guidelines (CAN-SPAM, GDPR, CCPA).

- Deep experience with web analytics, UTM tracking methodologies, and A/B testing platforms to systematically measure and report on pipeline impact.

## Additional Information

Work Location Expectation: Filevine maintains offices in Salt Lake City, San Francisco, Chicago, and New York. Candidates based in or near these metropolitan areas will work on a hybrid or in-office schedule, while candidates located outside these regions are eligible for remote work.

Cool Company Benefits:

- A dynamic, rapidly growing company, focused on helping organizations thrive

- Medical, Dental, & Vision Insurance (for full-time employees)

- Competitive & Fair Pay

- Maternity & paternity leave (for full-time employees)

- Short & long-term disability

- Opportunity to learn from a dedicated leadership team

- Top-of-the-line company swag

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## Skills

### Required
- email communications
- lifecycle strategy
- channel growth
- analytical rigor
- project management

### Nice to have
- Email Service Providers (ESPs)
- marketing automation platforms
- CRM systems
- web analytics
- UTM tracking methodologies
- A/B testing platforms

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/filevine/46191be0-fda4-493a-ae55-115f35699966?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)