# Field Marketing Lead, Industries - EMEA

**Company**: Anthropic
**Location**: London
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: £160,000-£200,000 GBP
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q116758847

**Apply**: https://job-boards.greenhouse.io/anthropic/jobs/5026187008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1eaa69f1-709

## Description

Anthropic is seeking a Field Marketing Lead to build and scale its field marketing and demand generation capabilities across EMEA.

As a founding member of the EMEA field marketing function, you will establish programs and infrastructure to drive pipeline and revenue growth across diverse European markets.

Responsibilities:

- Build and lead the EMEA field marketing function

- Drive field marketing initiatives across enterprise and startups

- Create and implement field marketing programs

- Partner with EMEA sales leadership to align field marketing programs with territory and account-specific goals

- Establish measurement frameworks to demonstrate marketing's impact on revenue

- Evaluate and select premium third-party events

- Collaborate with global Field Marketing and Segment Marketing teams

- Coordinate with EMEA Solutions Marketing and Product Marketing

- Manage regional resources and budget

- Drive continuous improvement

Requirements:

- 10+ years of B2B enterprise marketing experience

- Demonstrated success in field marketing and account-based marketing

- Experience working within software companies

- Strong analytical skills and data-driven approach

- International marketing experience and understanding of regional market dynamics

- Proven self-starter with strong project management skills

- Exceptional budgeting and financial management capabilities

- Cultural awareness and ability to adapt strategies for diverse European markets

Strong candidates may also:

- Have experience marketing AI/ML or complex technical products

- Have experience building and leading demand generation teams

- Have knowledge of account-based marketing strategies

- Have experience at high-growth technology companies

- Have previous experience as a first field marketing hire in a new region

- Have fluency in multiple European languages

Travel Requirements:

- 2 days a week in London office

- 40-50% travel within EMEA

Annual Salary: £160,000-£200,000 GBP

## Skills

### Required
- field marketing
- account-based marketing
- demand generation
- B2B marketing
- analytical skills
- project management
- budgeting

### Nice to have
- AI/ML marketing
- demand generation teams
- account-based marketing strategies
- high-growth technology companies

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/anthropic/jobs/5026187008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)