# Industry Marketing, Financial Services Lead

**Company**: Braze
**Location**: San Francisco
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $125,000 - $175,000/year
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/braze/jobs/8347917?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1e9c790b-0a6

## Description

At Braze, we're a customer engagement platform that helps brands deliver great customer experiences. We're seeking an Industry Marketing Lead for Financial Services to own every element of how Braze shows up in this market.

**Position Overview** The Financial Services industry operates in one of the most complex, highly regulated, and high-stakes environments. As Industry Marketing Lead for Financial Services, you know the industry inside and out, and you understand the evolving needs of marketers in this space. You'll set the strategy, write the industry narrative and positioning, create the plays the field can run, and develop the solutions that address the financial marketer's unique regulatory and engagement challenges.

**Key Responsibilities**

- Architect the Industry Marketing strategy: Lead the development and execution of a comprehensive marketing strategy tailored to the Financial Services industry.

- Own and deliver the financial services narrative and point of view: Develop and evolve Braze's financial services narrative, including our sub-industry narratives.

- Represent Braze on stage at Financial Services specific events and in Financial Services publications.

- Partner with Customer Success, Sales and Customer Marketing to find, develop and publish financial services customer evidence.

**Who You Are**

- Financial Services native with a consumer-facing marketing background in banking, insurance, wealth management, or FinTech.

- Executive storyteller who can turn complicated technology into plain language.

- Builds to scale and brings people along.

- Uses AI at work and can explain AI concepts to customers.

**Qualifications**

- BA/BS degree required; MBA or relevant advanced degree a plus.

- 7+ years in B2B marketing, product marketing, financial services marketing, consulting or a strategy role, with significant time focused on Financial Services.

- A track record of building industry or go-to-market strategies that drove pipeline and revenue.

- Practical experience leveraging AI-powered marketing tools and automation.

**What We Offer**

- Competitive compensation that may include equity.

- Retirement and Employee Stock Purchase Plans.

- Flexible paid time off.

- Comprehensive benefit plans covering medical, dental, vision, life, and disability.

- Family services that include fertility benefits and equal paid parental leave.

- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend.

## Skills

### Required
- Financial Services marketing
- B2B marketing
- product marketing
- AI-powered marketing tools
- automation

### Nice to have
- MBA
- advanced degree
- Financial Services experience

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/braze/jobs/8347917?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)