# FBS - Lead Strategy Manager

**Company**: Capgemini
**Location**: Brazil
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Operations
**Industry**: Consulting
**Wikidata**: https://www.wikidata.org/wiki/Q1034621

**Apply**: https://jobs.workable.com/view/kyEfZoehBiF4zqGqXY2CJe/remote-fbs---lead-strategy-manager-in-brazil-at-capgemini?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1e9bf7e7-e07

## Description

Farmers Insurance is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C).

The ideal candidate is a data-driven operations professional with hands-on experience in the digital lead ecosystem and a strong understanding of agency growth.

Responsibilities:

- Analyze agency and lead performance to identify trends, opportunities, and performance gaps.

- Use data and performance insights to support agency growth and business decisions.

- Monitor lead volume, quality, conversion, cost, and other relevant performance metrics.

- Work directly with agents and agency teams to understand challenges, identify opportunities, and improve lead performance and agent experience.

- Coordinate with external vendors to monitor lead performance, resolve issues, and identify opportunities for optimization.

- Partner with Marketing, Regional Staff, District and Regional Managers, and leadership to align on agency growth priorities and initiatives.

- Coordinate projects involving agencies, vendors, and internal stakeholders.

- Evaluate lead-source and vendor performance and provide recommendations for optimization.

- Support lead routing and distribution strategies to improve lead allocation and agency performance.

- Prepare and communicate reports, analysis, and recommendations to stakeholders.

- Identify opportunities to improve productivity, lead conversion, and overall marketplace performance.

- Translate data and analysis into clear, actionable business recommendations.

- Support continuous improvement initiatives focused on agency growth and marketplace effectiveness.

Requirements:

- Bachelor's degree required.

- Fluent English required.

- Hands-on experience with lead generation, lead buying, lead selling, lead routing, lead distribution, or lead marketplace operations.

- Experience working on either the buy-side or sell-side of the lead ecosystem.

- Experience with data leads, call leads, click leads, or similar lead products.

- Strong data analysis skills and the ability to use data to make business decisions.

- Experience coordinating projects and working with external vendors.

- Experience working directly with agents, agencies, or regional teams.

- Strong communication and stakeholder management skills.

- Ability to identify performance gaps and translate data into actionable recommendations.

Preferred Qualifications:

- Experience in P&C, Life, Health, Mortgage, Financial Services, or another lead-driven industry.

- Experience with programmatic media buying, digital advertising, DSPs, or AdTech.

- Experience with lead marketplace or performance marketing platforms.

- Experience with vendor performance management and optimization.

- Insurance industry experience is a plus.

Benefits:

- Comprehensive benefits package

- Career development and training opportunities

- Flexible work arrangements

- Dynamic and inclusive work culture within a globally renowned group

- Private Health Insurance

- Pension Plan

- Paid Time Off

- Training & Development

## Skills

### Required
- lead generation
- data analysis
- project coordination
- vendor management
- stakeholder management

### Nice to have
- programmatic media buying
- digital advertising
- AdTech
- lead marketplace
- performance marketing

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Source: [Apply at jobs.workable.com](https://jobs.workable.com/view/kyEfZoehBiF4zqGqXY2CJe/remote-fbs---lead-strategy-manager-in-brazil-at-capgemini?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)