# Head of SMB Segment Marketing

**Company**: HP Inc.
**Location**: Gurugram, Haryana
**Experience**: executive
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Gurugram-Haryana-India/Head-of-SMB-Segment-Marketing_3169929-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/head-of-smb-segment-marketing-1e6198f6-a74/

## Description

We are seeking a Head of SMB Segment Marketing to oversee one or more teams of segment lead marketing professionals, managing their day-to-day activities, including staffing, workflow, and budget management.

The successful candidate will guide the development of marketing plans in collaboration with global marketing and go-to-market marketing functions and ensure alignment with business priorities, goals, and strategic frameworks.

Key Responsibilities:

- Oversees one or more teams of segment lead marketing professionals, directing their day-to-day activities including staffing, workflow, and budget.

- Develops marketing plans in partnership with global marketing function and go-to-market marketing functions.

- Guides the development of multiple marketing plans aligned with business priorities, goals, and strategic framework by business units and category.

- Drives execution of the go-to-market OPEX budget by conducting risk assessments and opportunity assessments, and identifying investment opportunities.

- Oversees the development of RAD marketing objectives and strategy for specific segments or verticals.

- Leads establishment and monitoring of key performance indicators (KPIs) to measure the success and effectiveness of segment-specific initiatives.

- Guides design and development of sales intelligence dashboard to feed account selection strategy using available insights, segment dashboard, and sales inputs/prioritization.

- Applies expert subject matter knowledge, shapes knowledge base across businesses, functions, or regions, and provides strong leadership, driving change initiatives and monitoring performance goals.

- Performs talent management responsibilities including recruitment, performance management, coaching and career development.

Education & Experience:

- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

- Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in marketing, sales, or a related field.

Knowledge & Skills:

- Analytics

- Business Development

- Business Marketing

- Business To Business

- Customer Relationship Management

- Data Analysis

- Demand Generation

- Digital Marketing

- Go-to-Market Strategy

- Key Performance Indicators (KPIs)

- Market Research

- Marketing

- Marketing Communications

- Marketing Management

- Marketing Strategies

- Product Marketing

- Project Management

- Salesforce

- Social Media

- Thought Leadership

Cross-Org Skills:

- Customer Centricity

- Prioritization

- Resilience

- Team Management

- Strategic Thinking

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## Skills

### Required
- Analytics
- Business Development
- Business Marketing
- Business To Business
- Customer Relationship Management
- Data Analysis
- Demand Generation
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Market Research
- Marketing
- Marketing Communications
- Marketing Management
- Marketing Strategies
- Product Marketing
- Project Management
- Salesforce
- Social Media
- Thought Leadership

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Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Gurugram-Haryana-India/Head-of-SMB-Segment-Marketing_3169929-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)