# Cross-Segment CRM Specialist

**Company**: Ford
**Location**: Basildon, Essex
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: part-time
**Category**: Marketing
**Industry**: Automotive

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/69990?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1e532851-99f

## Description

The Customer Relationship Management (CRM) team at Ford is responsible for direct digital communications to commercial and consumer customers in Europe. As a Cross-Segment CRM Specialist, you will drive the design, acceleration, and implementation of innovative always-on CRM campaigns and foundational journeys that bridge different customer segments.

Responsibilities:

- Supporting the implementation of digital customer journeys that span commercial and consumer customer segments

- Working with colleagues across European marketing, sales, and service, local market CRM teams, IT, agency, analytics, app, and product teams to design and execute foundational lifecycle journeys

- Creating and managing creative and technical CRM briefs that drive business impact and support complex, cross-segment campaigns

- Supporting dealer marketing strategy

- Managing, optimising, and developing live and always-on campaigns

- Reviewing content and managing approvals

- Supporting local CRM requirements and queries

- Pro-active monitoring and measuring impact and effectiveness of CRM

- Providing actionable insights that iteratively improve campaigns

- Supporting the wider cross-functional CRM team in achieving business and marketing objectives

Qualifications:

- 3+ years experience of CRM, with demonstrable strong B2C and B2B business acumen

- A good understanding of AI, digital marketing, and the CRM regulatory framework

- An interest and understanding of customer data, segmentation, and the ability to interpret analytics data to produce actionable insights

- Excellent verbal and written communication skills

- The ability to shape, define, and articulate business and customer opportunities and requirements into clear agency marketing briefs

- Passion for new technology, innovation, and customer experience with a strong customer focus

## Skills

### Required
- CRM
- digital marketing
- AI
- customer data analysis
- segmentation
- analytics

### Nice to have
- marketing automation
- agency management
- multi-market structure
- complex project management

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Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/69990?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)