# Senior Manager, Social Media Campaigns & Content **Company**: National Geographic **Location**: Washington, DC **Experience**: senior **Job type**: full-time **Salary**: $114,400 to $157,100 per year **Category**: Marketing **Industry**: Media & Entertainment **Apply**: https://disney.wd5.myworkdayjobs.com/en-US/disneycareer/job/Washington-DC-USA/Senior-Manager--Social-Media-Campaigns---Content--National-Geographic-_10160363?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_1e337f53-2b0 ## Description National Geographic is seeking an experienced Senior Manager, Social Media to lead creative social campaigns across Editorial content and TV programming. In this role, you will be a key contributor in planning, managing and executing the social marketing strategy focused on content strategy for editorial digital stories, magazine features, and TV programming. The Senior Manager will lead best-in-class creative execution from production through launch, with an audience-first approach that ladders up to key business goals: growing magazine and digital subscriptions, driving acquisition to Disney+, and enhancing brand affinity. **Responsibilities:** - Project Management & Leadership: - Serve as a social lead and strategic partner to Nat Geo Editorial & Content teams, participating in story planning and all phases of content production. - Establish best-in-class approaches to campaigns, content & distribution. - Partner with subject matter experts, photographers, explorers, and creators to develop content tied to key initiatives. - Influence upstream planning to ensure social is embedded early. - Lead the development of tentpole social moments. - Content Development & Production: - Oversee the end-to-end creative pipeline – ideation and creative direction through production and final sign-off from leadership and stakeholders. - Partner with agency partners, creative teams, platform strategists, PR, and talent representatives to ensure all output ladders up to the overarching social strategy. - Direct hands-on production of social-first content, including talent and subject-matter-expert interviews, on-set creative direction, and social video shoots. - Creator Content Strategy: - Guide creative ideation, campaign development, and execution for creator initiatives. - Partner with Content, Marketing, PR/Comms, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channels. - Champion experimentation with emerging content formats while maintaining brand integrity and audience relevance. - Innovation & Growth: - Drive testing and learning across platforms, formats, and tools. - Identify and scale new opportunities to expand reach and influence. - Measurement & Performance: - Review social platform and Adobe Analytics data to identify high-performing stories and the content patterns that drive audience growth and conversion to NatGeo.com. - Use data, insights, and social intelligence to continuously optimize strategy. - Establish clear success metrics that go beyond engagement to reflect impact. - Cross-Functional Leadership: - Partner closely with Editorial, Strategy, PR/Comms, Paid Media, Synergy, and Partnerships teams to ensure integrated planning and execution. - Team Leadership & Operations: - Lead, develop, and scale a high-performing team. - Set a high bar for quality, clarity, and execution across all work. - Build systems and processes that enable speed, consistency, and innovation. **Basic Qualifications:** - 7+ years’ experience in social media strategy and marketing, preferably managing large-scale brand or media portfolios. - Demonstrated expertise across major social platforms (Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit) with a strong understanding of platform ecosystems and trends. - Proven track record developing and executing data-driven social strategies that drive audience growth, engagement, and brand impact. - Experience launching creator-led franchises, original programming, or large-scale digital content initiatives. - Deep understanding of the creator economy, creator monetization models, audience behaviors, and evolving platform ecosystems. - Strong campaign leadership experience, translating marketing priorities into integrated, platform-native social activations. - Demonstrated ability to lead cross-functional initiatives, partnering with editorial, marketing, creative, and external stakeholders. - Experience managing external partners or agencies, including oversight of publishing, community management, and performance reporting. - Deep understanding of content production workflows, with the ability to optimize and evolve processes for speed, scale, and quality. - Strong experience developing creator-led content strategies across platforms including TikTok, YouTube, Instagram, Snapchat, and emerging digital channels. - Proficiency with social media management, analytics, and reporting tools, with the ability to translate insights into actionable strategies. - Strong written and verbal communication skills, including the ability to present strategies and performance insights to stakeholders. - Highly organized with the ability to manage multiple priorities, operate in fast-paced environments, and meet deadlines. - Proficiency with project management tools- AirTable, Asana, etc. - Experience managing large budgets. **Preferred Qualifications:** - Demonstrated curiosity and willingness to experiment with new digital formats and platforms. - Proven ability to operate with sound judgment in issues-sensitive environments. - Creative, proactive, and independent thinking. - Strong solutions-oriented mindset. - Experience with social media content management and reporting systems. - Bachelor’s degree in Marketing, Advertising, Digital/Social, TV/Film preferred. The hiring range for this position in Washington, D.C. is $114,400 to $157,100 per year. ## Skills ### Required - social media strategy - marketing - content creation - project management - team leadership - data analysis - Adobe Analytics - AirTable - Asana ### Nice to have - experimentation with new digital formats - issues-sensitive environments - creative thinking - solutions-oriented mindset - social media content management - Bachelor’s degree in Marketing --- Source: [Apply at disney.wd5.myworkdayjobs.com](https://disney.wd5.myworkdayjobs.com/en-US/disneycareer/job/Washington-DC-USA/Senior-Manager--Social-Media-Campaigns---Content--National-Geographic-_10160363?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)