# Marketing Manager - Gaming

**Company**: Logitech
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q223127

**Apply**: https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/Munchen-Germany/Marketing-Manager---DACH-region_148474?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1e23f5e1-321

## Description

Logitech is seeking a Marketing Manager to execute marketing campaigns, expand brand presence, and drive player acquisition across the DACH region (Germany, Austria, Switzerland).

**Your Contribution**

- Design and launch integrated gaming campaigns across digital platforms to boost player acquisition, engagement, and conversion rates.

- Identify, negotiate with, and manage relationships with local gaming influencers, content creators, and esports entities.

- Adapt global gaming assets and product messaging for the DACH cultural context.

- Coordinate with media agencies, PR partners, and internal publishing/product teams to ensure execution of campaign assets and co-marketing promotions.

- Track and report on local marketing metrics to optimize campaign strategies and maximize marketing ROI.

- Develop localized direct-to-player CRM initiatives, news updates, and community engagement programs.

- Align local DACH go-to-market strategies with overarching global publishing goals and regional brand guidelines.

**Your Qualifications and Skills**

- 5-8 years of experience in marketing communication, brand management, or digital marketing, with direct exposure to the gaming or entertainment industry.

- 3-5 years of hands-on experience executing marketing campaigns, influencer strategies, or community programs within the DACH region.

- Deep understanding of the DACH gaming ecosystem, key regional media platforms, creator landscape, and local player habits.

- Strong analytical skills with a track record of evaluating digital campaign metrics and optimizing gaming marketing funnels.

- Proven experience managing relationships with external agencies, talent managers, and PR vendors.

- Native or fluent German language skills with professional business English proficiency.

- Creative problem-solver with strong project management skills and the ability to navigate dynamic, fast-paced environments.

**What We Offer**

- Comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones.

## Skills

### Required
- marketing communication
- brand management
- digital marketing
- gaming marketing
- influencer relations
- community management
- analytical skills
- project management

### Nice to have
- German language skills
- business English proficiency

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Source: [Apply at logitech.wd5.myworkdayjobs.com](https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/Munchen-Germany/Marketing-Manager---DACH-region_148474?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)