# Senior Manager, Consumer Marketing Strategy **Company**: Ford Motor Company **Location**: Dearborn, MI **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $141,700-$268,300 **Category**: Marketing **Industry**: Automotive **Wikidata**: https://www.wikidata.org/wiki/Q44294 **Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/67273?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_1d88b06a-276 ## Description At Ford Motor Company, you can build more than vehicles. Come build what matters. Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. **In this position...** The Senior Manager, Consumer Marketing Strategy leads the development of integrated marketing strategies that drive brand growth, customer consideration, and business performance. This role brings together cross-functional partners to shape major campaigns, solve complex business challenges, and help build a world-class marketing organization. **Responsibilities** - Lead the development of integrated marketing strategies for major campaigns, vehicle launches, and enterprise initiatives. - Translate business priorities, consumer insights, competitive intelligence, and performance analytics into actionable marketing recommendations. - Develop strategic briefs that provide clear direction to creative, media, CRM, and agency partners. - Bring together cross-functional teams to align on integrated marketing plans that connect strategy, execution, and measurement. - Lead strategic research initiatives to answer critical business questions and strengthen future marketing decisions. - Develop executive presentations and recommendations that influence senior leadership decisions. - Evaluate marketing performance to identify opportunities for continuous improvement and stronger business impact. - Build planning frameworks, best practices, and governance processes that improve marketing effectiveness across the organization. - Lead cross-functional strategic initiatives while influencing stakeholders across a highly matrixed organization. - Coach and develop a high-performing strategy team while fostering a culture of curiosity, strategic thinking, collaboration, and continuous improvement. **Qualifications** - Bachelor's degree - 10+ years of experience in marketing strategy, brand strategy, management consulting, or a related field. - Experience developing integrated marketing strategies for consumer brands or experience in management consulting. - Experience leading cross-functional initiatives and presenting recommendations to senior leadership. - Experience leading and developing high-performing teams. **Benefits** - Immediate medical, dental, vision and prescription drug coverage - Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more - Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more - Vehicle discount program for employees and family members and management leases - Tuition assistance - Established and active employee resource groups - Paid time off for individual and team community service - A generous schedule of paid holidays, including the week between Christmas and New Year's Day - Paid time off and the option to purchase additional vacation time. ## Skills ### Required - marketing strategy - brand strategy - management consulting - integrated marketing strategies - cross-functional initiatives ### Nice to have - MBA - advanced business degree - automotive or other complex consumer industry experience - management consulting or strategic planning - agency strategy engagements --- Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/67273?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)