# Head of Programmatic Outcomes — Product

**Company**: Anthropic
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $315,000-$350,000 USD
**Category**: Product Management
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q116758847

**Apply**: https://job-boards.greenhouse.io/anthropic/jobs/5153580008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1d6db969-527

## Description

Job Title: Head of Programmatic Outcomes , Product

About the Role: The Head of Programmatic Outcomes (Product) shapes the product-led growth strategy, in-product activation design, and adoption loops that reach every knowledge worker , not account by account, but at population scale , in deep partnership with Anthropic’s Product, Growth Marketing, and Strategy functions.

Responsibilities:

- Drive the PLG activation strategy across Claude Teams, Claude for Enterprise, Claude Code, and API , partnering with Product PMs and Growth Marketing to define plays that drive adoption from first login to habitual daily use

- Co-design onboarding sequences, in-product nudges, and activation milestones with Product , then codify them so the Customer Success team and partners execute at scale

- Partner with Product and Strategy to define which usage signals indicate healthy vs. at-risk accounts and trigger the right human or automated interventions

- Partner closely with Product PMs to ensure the activation motion is built into the product, not bolted on , serving as the dedicated GTM voice advocating for UX patterns and enablement features that reduce time-to-value, and reducing duplication between Product-owned onboarding and CS-owned playbooks

- Develop and test hypothesis-driven activation plays across specific knowledge-worker use cases (Finance, Legal, HR, exec workflows) , codifying what converts at scale

- Hold the connective tissue across the Partners and Growth Marketing capability leads to ensure PLG motions are product-anchored, not just relationship-driven or campaign-driven , this leader is the integration point, not a parallel function

- Establish adoption benchmarks, population-level penetration metrics, and health indicators the programmatic team uses to track progress on the knowledge-worker gap

- Feed product activation learnings back into the Success motion , creating the intelligence loop between population-level data and account-level execution

Requirements:

- 8+ years in PLG, growth PM, product marketing, or CS strategy with direct ownership of activation or adoption metrics

- Experience designing and running product-led onboarding or activation programs at enterprise SaaS or AI companies , not just contributing to them

- Deep understanding of how product telemetry translates into adoption signals and how to trigger the right human and automated interventions

- Strong cross-functional fluency: you’ve worked embedded with Product teams while maintaining a GTM orientation and commercial accountability

- Track record of building programmatic motions that generate scale across a large customer base , not one-off account customizations

- Real perspective on what drives knowledge workers to build habits around new tools, backed by experience

Salary: The annual compensation range for this role is $315,000-$350,000 USD.

Logistics:

- Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

- Required field of study: A field relevant to the product management role

- Minimum years of experience: 8+ years

- Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time

- Visa sponsorship: We do sponsor visas!

## Skills

### Required
- Product Management
- Growth Marketing
- Strategy
- Product Development
- Customer Success
- Activation Strategy
- Onboarding Sequences
- In-Product Nudges
- Activation Milestones
- Usage Signals
- Human or Automated Interventions
- UX Patterns
- Enablement Features
- Time-to-Value
- Product-Owned Onboarding
- CS-Owned Playbooks
- Hypothesis-Driven Activation Plays
- Knowledge-Worker Use Cases
- Finance
- Legal
- HR
- Exec Workflows
- Adoption Benchmarks
- Population-Level Penetration Metrics
- Health Indicators
- Programmatic Team
- Success Motion
- Intelligence Loop
- Account-Level Execution

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/anthropic/jobs/5153580008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)