# Manager, Global Integrated Marketing

**Company**: 3M
**Location**: Maplewood, Minnesota
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Salary**: $164,613 - $201,193
**Category**: Marketing
**Industry**: Manufacturing
**Wikidata**: https://www.wikidata.org/wiki/Q159433

**Apply**: https://3m.wd1.myworkdayjobs.com/en-US/Search/job/US-Minnesota-Maplewood/Manager--Global-Integrated-Marketing_R01173729?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/manager-global-integrated-marketing-1d281444-55b/

## Description

As a Manager, Global Integrated Marketing, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world.

You will make an impact by:

- Translating approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.

- Developing and leading integrated demand-generation strategies for assigned brands, categories, portfolios, markets, or growth priorities to drive business growth.

- Evaluating market, consumer, customer, competitive, and commercial dynamics to identify growth opportunities and recommend marketing strategies.

- Owning the integrated marketing demand system, including audience strategy, channel planning, content requirements, investment allocation, activation patterns, measurement frameworks, and market activation guidance.

- Leading cross-functional execution across brand marketing, media, shopper marketing, eCommerce, CRM, content, sales enablement, pricing, promotion, and product launch activities.

- Owning and Managing marketing investments and budget allocation decisions, using performance data, incrementality and payback analyses, and business priorities to optimize outcomes.

- Driving closed-loop performance reviews and translating insights into scalable best practices, optimization opportunities, resource allocation decisions, and decision to stop low-value activity.

- Serving as a decision partner, Influencing business leaders and key stakeholders through data-driven recommendations, strategic thinking, and strong commercial acumen.

To set you up for success in this role from day one, 3M requires:

- Bachelor's degree or higher in Marketing, Business Administration, or a related business field.

- Seven years of experience in marketing, brand management, eCommerce, shopper/customer marketing, portfolio management, or a related commercial function in a private, public, government, or military environment.

- Three years of people leadership experience, including leading, managing, and developing direct reports.

- Three years of experience developing and executing integrated marketing strategies and campaigns across multiple brands, markets, or regions, including budget management, agency partnership oversight, resource allocation, and marketing performance measurement using MMM, MROI, media effectiveness, commercial analytics, or brand health metrics.

Additional qualifications that could help you succeed even further in this role include:

- Experience leading cross-functional teams across multiple business functions within a matrixed organization.

- Experience leading agency partners, transformation initiatives, or global-to-local operating models.

- Experience developing and executing growth strategies in complex, multi-market business environments.

- Strong analytical and strategic planning capabilities with experience translating insights into business recommendations and actions.

This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN. Travel may include up to 10% domestic/international. Relocation may be authorized.

The expected compensation range for this position is $164,613 - $201,193, which includes base pay plus variable incentive pay, if eligible.

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## Skills

### Required
- Marketing
- Business Administration
- Brand Management
- eCommerce
- Shopper/Customer Marketing
- Portfolio Management
- Budget Management
- Agency Partnership Oversight
- Resource Allocation
- Marketing Performance Measurement

### Nice to have
- Cross-Functional Team Leadership
- Agency Partner Leadership
- Transformation Initiatives
- Global-to-Local Operating Models
- Growth Strategy Development
- Analytical and Strategic Planning

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Source: [Apply at 3m.wd1.myworkdayjobs.com](https://3m.wd1.myworkdayjobs.com/en-US/Search/job/US-Minnesota-Maplewood/Manager--Global-Integrated-Marketing_R01173729?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)