# Director Group Brand Insight

**Company**: Vattenfall
**Location**: Solna, Stockholm County
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Energy

**Apply**: https://jobs.smartrecruiters.com/Vattenfall/744000161322529-director-group-brand-insight?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/director-group-brand-insight-1c685262-3cf/

## Description

As our Director Group Brand Insight, you'll lead our insight agenda, connect research with brand strategy, and translate evidence into clear strategic direction and actionable recommendations. This is a senior role for an experienced insight professional who has built and led insight functions in a complex organisation.

Responsibilities:

- Define how insights are built, structured, and shared across the Group

- Lead and develop the Group Brand Insight function, including people leadership

- Lead brand health tracking, strategic research, communication testing, and KPI reporting across markets

- Turn audience, stakeholder, and market insights into recommendations that guide investment and improve effectiveness

- Create and deliver insights making complex evidence accessible and recommendations actionable

Qualifications:

- Relevant degree in marketing, business, behavioural or social sciences, statistics, or a related field

- At least 15 years of relevant experience in marketing, branding, or insights within a large, complex organisation

- Expertise in quantitative and qualitative research, brand diagnosis and tracking, communication evaluation, and media effectiveness

- International team leadership, agency and budget management, fluent English, and willingness to travel

Additional Information:

- We offer a challenging and international work environment, attractive employment conditions, and opportunities for personal and professional development

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## Skills

### Required
- quantitative research
- qualitative research
- brand diagnosis
- tracking
- communication evaluation
- media effectiveness
- international team leadership
- agency management
- budget management
- fluent English

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Vattenfall/744000161322529-director-group-brand-insight?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)