# Product Marketing & Category Specialist

**Company**: Razer
**Location**: Singapore
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/Category-Specialist_JR2026007247?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1c5cd3de-88d

## Description

Joining Razer will place you on a global mission to revolutionize the way the world games. We offer a unique opportunity to make an impact globally while working across a global team located across 5 continents.

As a Product Marketing & Category Specialist, you will assist in the development and execution of GTM strategies for Razer's product launches in the Asia-Pacific region. This includes conducting basic market research and supporting product positioning efforts.

Key responsibilities:

- Assist in the development and execution of GTM strategies for Razer's product launches in the Asia-Pacific region

- Monitor industry trends, competitor activities, and customer preferences in the AP region

- Provide insights and recommendations to the team to support product enhancements and marketing decisions

- Support product lifecycle activities, including coordinating launch preparations, tracking product performance, and assisting in end-of-life planning

- Work with cross-functional teams to gather pricing insights and assist in evaluating competitive pricing strategies

- Collaborate with internal teams on sales forecasting, campaign planning, and demand generation initiatives

- Help in coordinating training materials and sessions for regional distributors, retailers, and partners to enhance product knowledge

- Work closely with the Marketing team to assist in campaign execution, including content preparation, audience targeting, and activity planning

- Assist in the coordination of new product introductions (NPI), ensuring smooth communication between global divisions, sales teams, and partners

- Gather and organize product performance data, customer feedback, and market trends to support data-driven decision-making

Pre-requisites:

- Bachelor's degree in business management, Marketing, or a related field

- 4-5 years of experience in product marketing, GTM strategy, or a related field

- Strong analytical skills with a data-driven mindset, able to interpret data and provide insights

- Ability to collaborate effectively with cross-functional teams, including Sales, Marketing, and Operations

- Detail-oriented and solution-driven approach to work

- Adaptability and willingness to learn in a fast-paced environment

- Basic understanding of the tech product lifecycle and eagerness to manage multiple tasks

- Experience in Consumer Electronics or Direct-to-Consumer industries is a plus

- Passion for gaming and familiarity with the gaming and consumer electronics industry is an advantage

## Skills

### Required
- Product Marketing
- GTM Strategy
- Market Research
- Data Analysis
- Communication
- Team Collaboration
- Project Management

### Nice to have
- Consumer Electronics
- Direct-to-Consumer
- Gaming Industry
- Tech Product Lifecycle

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Source: [Apply at razer.wd3.myworkdayjobs.com](https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/Category-Specialist_JR2026007247?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)