# Assistant Manager, Paid Media

**Company**: Grab
**Location**: Pasig City
**Experience**: executive
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Grab/744000152843812-assistant-manager-paid-media?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1c311fc9-8f1

## Description

Grab is Southeast Asia's leading superapp, offering various services such as food delivery, financial management, and transportation.

The Assistant Manager, Paid Media will be responsible for leading day-to-day integrated media operations for several Grab verticals in the Philippines.

**Critical Tasks:**

- Develop integrated media plans and recommendations for Philippines across all Grab verticals, managing offline and online channels with a strong digital skew.

- Translate business objectives into media objectives, audience strategies, channel mix, budget allocations, flighting and measurement approaches.

- Recommend effective media strategies across traditional offline channels, self-serve digital platforms, and third-party media partners.

- Review campaign and business performance data to identify insights, improve media efficiency and maximise return on investment.

- Manage and work closely with media agencies supporting media planning and execution, as well as publishers and internal stakeholders to align media plans, campaign briefs, recommendations, and timelines.

- Prepare regular media performance reviews that connect media delivery to broader upstream business outcomes.

**Qualifications:**

- 4+ years of experience in integrated media planning, paid media strategy, performance marketing, or media agency experience.

- Experience independently developing media plans or recommendations for a defined business area or portfolio.

- Strong understanding of integrated media planning fundamentals across offline (OOH, TV, Radio, Print) and digital channels, including audience strategy, channel selection, flighting, and measurement.

- Experience planning multi-channel campaigns across self-serve digital platforms, programmatic, and traditional offline media.

- Translate business objectives into clear media recommendations and use data-driven insights to maximise campaign efficiency and return on investment.

- Analyse media and business performance data and present clear insights to senior stakeholders.

- Direct experience managing and working closely with external media agencies supporting media planning and campaign execution.

- Experience with Google Ads, Meta Ads Manager and TikTok Ads Manager from a planning or optimisation perspective.

- Experience with programmatic platforms, DV360, DSPs or third-party open-exchange partners.

- Strong knowledge of the Philippines digital media and advertising landscape.

- Experience supporting campaigns for a consumer technology, ecommerce, retail or platform business.

**Life at Grab:**

- Term Life Insurance and comprehensive Medical Insurance.

- GrabFlex, a benefits package that suits your needs and aspirations.

- Parental and Birthday leave, and Love-all-Serve-all (LASA) volunteering leave.

- Confidential Grabber Assistance Programme.

- FlexWork arrangements such as differentiated hours.

## Skills

### Required
- integrated media planning
- paid media strategy
- performance marketing
- media agency experience
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- programmatic platforms
- DV360
- DSPs

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Grab/744000152843812-assistant-manager-paid-media?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)