# Marketing Programs Specialist, Symmetry

**Company**: Gusto
**Location**: Scottsdale, AZ
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Salary**: $64,000/yr - $78,000/yr
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/gusto/jobs/7980239?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1c30d202-e37

## Description

At Symmetry, we're building the future of payroll compliance technology. We're looking for a Marketing Programs Specialist to be the operational backbone of our marketing engine, turning strategy into shipped work across new business acquisition and client and product communications.

This role is built for an AI-first marketer who can use AI as a co-pilot in everything they touch. You'll work hand-in-hand with two leaders, supporting the Demand Generation Manager and the Product Marketing Manager.

Responsibilities:

- Coordinate LinkedIn and Google Ads campaigns targeting prospects, using AI to accelerate audience research and ad copy iteration

- Support planning and execution of prospect-facing webinars and digital campaigns

- Build and maintain acquisition nurtures and lead workflows in HubSpot, using AI to personalize messaging

- Activate customer stories and case studies across channels

- Distribute release notes and product updates to developer personas

- Execute customer-facing lifecycle programs in HubSpot

- Manage project calendars and reporting

Requirements:

- 3+ years in a B2B marketing role, ideally in SaaS or technology

- Fluency with AI tools as a default way of working

- Organized and detail-oriented, able to manage multiple tasks and deadlines

- Clear communicator who works well with internal teams and external partners

- Curiosity about how marketing influences pipeline and revenue

Benefits:

- Competitive base pay

- Benefits and equity (RSUs)

Salary: $64,000/yr - $78,000/yr

## Skills

### Required
- AI tools
- marketing automation
- HubSpot
- demand generation
- product marketing

### Nice to have
- CRM
- events
- project management
- developer-facing communication tools

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/gusto/jobs/7980239?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)