# Brand Manager - China

**Company**: thatgamecompany
**Location**: Shanghai
**Work arrangement**: onsite
**Experience**: mid
**Job type**: Full time
**Category**: Marketing
**Industry**: Game Development

**Apply**: https://jobs.ashbyhq.com/thatgamecompany/8059993e-f02e-48d7-a28a-24d6bf6e5d18?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1bcac110-6d2

## Description

We are looking for a Brand Manager with strong brand judgment and a genuine passion for games and creative work, to help shape and drive TGC’s brand presence and key brand initiatives in China.

**Role Overview** This role requires both long-term brand thinking and solid execution capability.

**Responsibilities**

- Support the development and execution of TGC’s brand direction and core messaging in China

- Own or deeply contribute to brand-level projects, including brand campaigns, offline experiences, and content initiatives

- Collaborate closely with global teams, local partners, and cross-functional stakeholders to deliver projects effectively

- Participate in the planning and review of brand-related content (copy, visuals, video, offline materials) to ensure brand consistency

- Conduct post-project reviews and build long-term insights into Chinese players and the local market

**Requirements**

- 3–5 years of experience in branding, marketing, or content-related roles

- Proven experience managing projects end-to-end

- Strong written and verbal communication skills in both Chinese and English

- A long-term brand mindset, beyond short-term marketing performance

**We Value**

- A genuine love for games, with clear taste and judgment

- Alignment with TGC’s philosophy and creative values; familiarity with or passion for TGC games is a strong plus

## Skills

### Required
- branding
- marketing
- content creation
- project management
- communication

### Nice to have
- game industry knowledge
- Chinese language skills
- brand management

---

Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/thatgamecompany/8059993e-f02e-48d7-a28a-24d6bf6e5d18?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)