# Performance Marketing Manager

**Company**: The Walt Disney Company
**Location**: Bangkok, Thailand
**Experience**: senior
**Job type**: full-time
**Category**: Marketing

**Apply**: https://disney.wd5.myworkdayjobs.com/en-US/disneycareer/job/Bangkok-Thailand/Performance-Marketing-Manager_10160272?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1bc99aa7-d6d

## Description

The Performance Marketing Manager provides expertise and strategic direction across media strategy, planning and buying for Disney streaming services, delivering best-in-class media plans targeted towards subscriber acquisition campaigns.

Areas of Responsibility:

- End to end responsibility of Performance Marketing – overall acquiring and growing quality Disney+ subscribers;

- Identify sources of growth, profitability and efficiencies through strategic thinking and data & analytics;

- Monitor campaigns daily across internal / external consoles, adjusting and optimizing as needed to drive consistent performance;

- Provide local media benchmarks, competitor analysis and publisher insights to target new audiences and optimize measurement metrics;

- Drive efficiencies and reach through continuous localized A/B testing, new platforms, products and formats, and local creative adaptations;

- Strong grasp in Purchase led (CPS based) campaigns across Web and App as well as 3rd Party analytics tools for optimization & data processing;

- Partner with regional and local teams to define yearly targets, build business cases, and develop data-backed plans to accelerate growth;

- Serve as the primary relationship owner for a major affiliate partner – leading joint business planning, performance reviews, negotiations and issue resolution;

- Lead cross-functional project management within the Growth Marketing team.

Areas of Accountability:

- This role will report directly to the Senior Manager, Performance Marketing (TH & PH).

Professional Qualifications and Experience:

- A Bachelor’s Degree, with min 8 -10 years of relevant experience in Media planning with a strong focus on Performance Marketing;

- Experience in handling large scale campaign planning, optimization for both performance and brand impact & reach;

- Strong knowledge of OTT subscription services and its competitive landscape;

- Local language essential and awareness of local trends / preferences.

Skills:

- Good understanding and working knowledge of Publisher Platforms, Latest Web & Mobile analytics, as well as 3rd party reporting dashboards;

- Strong client / partner management and communication skills;

- Excellent project management skills.

## Skills

### Required
- Media planning
- Performance Marketing
- Publisher Platforms
- Web & Mobile analytics
- Project management
- Client management

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Source: [Apply at disney.wd5.myworkdayjobs.com](https://disney.wd5.myworkdayjobs.com/en-US/disneycareer/job/Bangkok-Thailand/Performance-Marketing-Manager_10160272?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)