# Global Head of Marketing, Razer Gold

**Company**: Razer
**Location**: Singapore
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/Global-Head-of-Marketing--Razer-Gold_JR2025006695?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1bb8cc0f-217

## Description

Joining Razer will place you on a global mission to revolutionize the way the world games. We are seeking a dynamic and experienced marketing leader to drive revenue growth, user acquisition and brand recognition for Razer Gold on a global scale. This role involves strategic investment of the marketing budget to deliver strong ROI, executing successful co-marketing campaigns with game partners, and expanding our digital marketing capabilities.

Responsibilities:

- Develop and implement a comprehensive marketing strategy for Razer Gold to drive revenue, user acquisition and brand awareness globally.

- Collaborate with global and regional marketing teams to ensure efficiency, synergy and high performance.

- Manage marketing budgets effectively, monitor P&L impact, deliver against target KPIs.

- Execute successful marketing campaigns across various channels, including online ads, social media, affiliate programs, email marketing, influencers/ streamer collaborations, and offline initiatives.

- Foster relationships with other Razer business units to create new opportunities for Razer Gold and enhance the Razer ecosystem.

- Raise awareness of Razer Gold in the gaming, entertainment and payment industries through compelling press releases and other PR initiatives.

- Support Razer Gold Business Development, Distribution and Channel teams with market benchmarks, marketing collaterals, tradeshow participations.

- Support and roll out the marketing road map for all Razer Gold products/ services.

- Engage with key partners such as game publishers, to execute best-in class co-marketing campaigns.

- Provide timely marketing feedback and communication to Razer's senior management.

- Enhance the Razer Silver loyalty program to strengthen Razer Gold value proposition and competitive edge.

- Uphold the highest standards for Razer Gold brand representation on marketing assets and publications.

- Perform any other duties as assigned.

## Skills

### Required
- marketing strategy
- digital marketing
- co-marketing campaigns
- brand recognition
- global marketing

### Nice to have
- social media marketing
- influencer marketing
- email marketing
- affiliate marketing
- PR and communications

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Source: [Apply at razer.wd3.myworkdayjobs.com](https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/Global-Head-of-Marketing--Razer-Gold_JR2025006695?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)