# HCP Marketing Manager

**Company**: GSK
**Location**: Durham Blackwell Street
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Durham-Blackwell-Street/HCP-Marketing-Manager---Philadelphia-or-Durham_450625?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1b9a2a01-93a

## Description

We are seeking a critical member for our team as a HCP Marketing Manager for a specialty respiratory biologic product. The primary focus of this role will be driving the growth of an indication in a highly competitive market.

**Key Responsibilities:**

- Align marketing plans with the evolving competitive and external environment to ensure timely strategy decision-making and execution.

- Plan, design and execute personal & non-personal HCP experiences tailored to prioritized customer segments and aligned overall brand strategy.

- Use market and HCP insights to identify opportunities to grow uptake, improve customer experience and inform future strategy.

- Lead and/or actively participate in cross-functional teams and external agency partners to deliver integrated programs on time and on budget.

- Manage the internal medical, regulatory and legal review and approval process for HCP materials to ensure compliant communications.

- Campaign optimization: track and report performance of tactics and campaigns using defined metrics; recommend optimizations based on data and insights.

- Create, update & monitor relevant OKRs to ensure we are continuously measuring performance and responding accordingly.

- Execute at pace, and agility to spot barriers and drivers of performance and create compelling marketing campaigns to address them.

- Partner with Sales Training and other internal partners to ensure clear delivery of brand/portfolio messaging.

- Strong stakeholder engagement & management across cross-functional matrix.

**Basic Qualifications:**

- Bachelor’s degree from an accredited institution

- US HCP Marketing/Field Experience

- Experience with copy approval

- 4+ years of pharmaceutical marketing experience

- Experience utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance

- Ability to travel up to 10% for meetings/congresses and field rides.

- Minimum of 2 days per week in office required in either Philadelphia, PA or Durham, NC

**Preferred Qualifications:**

- MBA or master’s degree in marketing, Business or related

- Skilled in using AI to analyze customer needs and enhance market effectiveness

- Ability to motivate, lead, and influence across various levels and functions

- Excellent communication (written & verbal), interpersonal influence, and prioritization skills

- Ability to review, analyze and assess performance drivers and opportunities

- Strong business acumen and demonstrated analytical skills

- Ability to influence internal and external stakeholders and lead/manage complex projects

- Innovative mindset with a focus on customer-centric solutions.

- Financial acumen and experience managing budgets

- Proven track record of developing materials/programs that deliver against strategy

- Demonstrated strategic thinking, analysis and decision-making skills

- Demonstrated a passion for innovative thinking with a meticulous eye for detail

- Demonstrated ability to determine customer unmet needs and deliver meaningful value

## Skills

### Required
- Brand Marketing
- Data to Insights
- Digital Fluency
- Enterprise Thinking
- Global Product Strategy
- Launch Excellence
- Scientific Literacy

### Nice to have
- AI
- customer-centric solutions
- financial acumen
- strategic thinking

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Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Durham-Blackwell-Street/HCP-Marketing-Manager---Philadelphia-or-Durham_450625?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)