# Digital Marketing Manager

**Company**: Twilio
**Location**: Remote - India
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/twilio/jobs/8176810?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1ac83464-534

## Description

At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

As a Digital Marketing Manager at Twilio, you will drive demand creation and acceleration for Twilio's CPaaS portfolio. You will design and implement the digital strategy focused on building pipelines across direct sales and self-serve motions.

Responsibilities:

- Collaborate with the campaign team to orchestrate digital journeys for amplification of Global/Regional campaigns into target markets and audiences.

- Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice, and tactical support to strengthen brand or deepen engagements through all digital channels.

- Design and activate Account-based marketing campaigns that support customer lifecycle and retention.

- Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic, and SEO.

- Drive channel optimisation strategies to maintain efficiencies, scalability, and establish best practices.

- Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality.

- Stay on top of digital marketing trends across the APJ region and bring fresh ideas to test and scale.

- Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau, and Looker.

Qualifications:

- Bachelor’s degree in Marketing, Communications, Business, or related field.

- 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific.

- Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing, and more.

- Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce).

- Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.

- Strong communication and copy-editing skills in English.

- Able to adapt strategies to diverse regional markets and different audiences.

- Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional, and local marketing and product teams.

Benefits:

- Competitive pay

- Generous time off

- Ample parental and wellness leave

- Healthcare

- Retirement savings program

- Much more

## Skills

### Required
- SEM
- SEO
- paid media
- social
- email
- programmatic
- 6Sense
- Demandbase
- content marketing
- GA-4
- Marketo
- Salesforce
- Tableau
- Looker

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/twilio/jobs/8176810?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)