# CRM & Digital Content Manager

**Company**: Pret
**Location**: London
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Hospitality

**Apply**: https://pret.wd3.myworkdayjobs.com/en-US/PretCareers/job/UK-Support-Centre----London/CRM---Digital-Content-Manager_JR1087?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/crm-and-digital-content-manager-196575ee-bb8/

## Description

We're looking for a CRM & Digital Content Manager to shape how millions of customers hear from us and experience Pret beyond the shop. You'll own the customer journeys that turn a first visit into a habit, making sure every message feels personal, timely and unmistakably Pret.

**Key Responsibilities:**

- Own all UK customer communications across email, push, SMS and in-app, including retention and loyalty journeys.

- Build, test and improve automated customer journeys in our customer engagement platform (Braze).

- Work with our analytics team to define our core customer segments and decide how we personalise for each one.

- Manage content across our app and website.

- Track how each channel is performing and recommend improvements to stakeholders.

- Work with Design, Product and Marketing to ensure clear, consistent messages on every channel.

- Support Pret's international markets with CRM and customer data.

**Experience and Skills Required:**

- Experience in a CRM, lifecycle or retention marketing role at a consumer business.

- Hands-on experience building and running automated and complex journeys and campaigns in a customer engagement platform such as Braze.

- A track record of improving customer retention or engagement.

- Confidence working with data and strong written communication skills.

- A curious, test-and-learn mindset with the customer at the centre of your decisions.

**The Perks:**

- A Gold Card with free food and drinks in the office and discounts elsewhere.

- 33-38 days of annual leave.

- Free private medical aid cover.

- 4-5% pension contribution.

- Life assurance at 3x your annual salary.

- Loyalty awards and more.

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- CRM
- Digital Content Management
- Braze
- Customer Engagement
- Analytics
- Content Management

### Nice to have
- Advanced Braze skills
- Loyalty Engines
- Customer Data Platforms
- SEO
- Optimising Content for AI Search Results

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Source: [Apply at pret.wd3.myworkdayjobs.com](https://pret.wd3.myworkdayjobs.com/en-US/PretCareers/job/UK-Support-Centre----London/CRM---Digital-Content-Manager_JR1087?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)