# Consumer Experience – Social Engagement Specialist

**Company**: 3M
**Location**: Maplewood, MN
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Manufacturing
**Wikidata**: https://www.wikidata.org/wiki/Q159433

**Apply**: https://3m.wd1.myworkdayjobs.com/en-US/Search/job/US-Minnesota-Maplewood/Consumer-Experience--Social-Community-Engagement-Specialist_R01170891?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_193f357f-062

## Description

As a CX - Social Application & Engagement Specialist in Consumer Safety & Wellbeing Division at 3M, you will create and execute original content across 3M™ Nexcare™ Brand, Futuro™ Brand, and Ace™ Brand owned social media channels to generate awareness and affinity for the brand.

Responsibilities:

- Create and execute original content (images, short form videos) and responses across social media channels

- Partner with cross-functional team members to develop industry-leading creative assets

- Gather, analyze, and communicate social media KPIs to stakeholders using native insights, social management, and analytic tools

- Contribute to leadership for social media and cultural trends that are relevant for the brand

- Monitor, listen, interact, and respond to consumers, influencers, and other stakeholders posting comments or questions about 3M consumer health brands

- Share approved content and calendars with cross-functional teams for possible global replication or retailer partner usage

- Assist with the brand’s paid social media strategy

Requirements:

- Bachelor's degree in marketing, communications, public relations, or journalism

- Three (3) years of experience posting and managing social media accounts

Preferred Qualifications:

- Experience creating high-performing organic and paid social content for a consumer brand

- Knowledge of social media best practices and trends

- Strong content creation experience

- Ability to work in a fast-paced environment

- Previous experience partnering with a consumer brand to create social media content

- Strong communication skills (both written and oral)

- Knowledge and experience in the consumer-packaged goods industry

- Knowledge and experience in mass retail, online, and other consumer channels

- Experience with marketing technology/tools

- Ability to use analytics to take projects effectively from analysis to insight and implementation

- Demonstrated ability to translate technical, product, or science-based information into clear, compelling social content

- Proficiency with social media management, listening, and analytics tools

- Experience collaborating effectively with cross-functional teams and external partners

## Skills

### Required
- marketing
- communications
- public relations
- journalism
- social media management

### Nice to have
- content creation
- analytics
- social media marketing
- consumer packaged goods
- mass retail

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Source: [Apply at 3m.wd1.myworkdayjobs.com](https://3m.wd1.myworkdayjobs.com/en-US/Search/job/US-Minnesota-Maplewood/Consumer-Experience--Social-Community-Engagement-Specialist_R01170891?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)