# Director, Product PR **Company**: Snowflake **Location**: Menlo Park, California **Work arrangement**: hybrid **Experience**: executive **Job type**: full-time **Salary**: $228K - $299.2K **Category**: Communications **Industry**: Technology **Apply**: https://jobs.ashbyhq.com/snowflake/2b964eec-d95c-47f5-a5cd-982c7b2fa207?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_1938ea56-b66 ## Description At Snowflake, we are powering the era of the agentic enterprise. We seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset , who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. We are growing our Global Communications team and hiring a Director of Product PR to own the global Product PR function and shape Snowflake’s AI narrative. This high-impact leadership role drives communications across the company's end-to-end product portfolio, translating complex innovations into compelling stories. You will lead product launches, AI-native partnerships, M&A communications, and executive visibility, including direct C-level communications strategies. We are looking for a strategic powerhouse and modernized media thinker who can seamlessly pivot from advising the C-suite on high-stakes decisions to architecting 360° global campaigns and immersive press experiences. AS A DIRECTOR OF PRODUCT PR, YOU WILL: - Own the Global Product PR Function: Shape Snowflake's AI narrative and drive communications across the end-to-end product portfolio. - Translate complex innovations into compelling stories and lead PR for product launches, AI-native partnerships, customer success, and more. - Drive Executive Communications: Lead the communications strategy for Snowflake’s product executives, shaping messaging for media interviews, thought leadership, and major product announcements. - Develop strategic messaging, keynote narratives, and social content for product leadership. - Manage 360° Integrated Campaigns: Lead communications campaign management for Snowflake's highest-priority initiatives, aligning global teams and delivering integrated campaigns spanning corporate, product, executive, customer, partner, analyst, employee, and social communications. - Modernize Media Strategy: Expand Snowflake's media footprint beyond traditional outlets, securing visibility across podcasts and Substack. - Create high-impact, non-traditional journalist experiences, including curated executive dinners and "speed dating" press sessions. - Oversee Flagship Events: Lead communications for major events (Snowflake Summit, BUILD/Expedition, and Snowflake World Tour), driving integrated media programs, executive storytelling, reporter engagement, and press experiences that maximize awareness and business impact. - Lead and Develop Talent: Manage, mentor, and inspire a high-functioning team of PR professionals, fostering a high-performance, AI-native culture of ownership, collaboration, and continuous growth. - Innovate with AI: Build and optimize AI-powered workflows to streamline media monitoring, reporting, content development, and other PR operations, always looking for smarter, faster ways to work. OUR IDEAL CANDIDATE WILL HAVE: - 10+ years of experience in public relations, corporate communications, or a related field, with deep expertise in B2B technology and enterprise SaaS. - Demonstrated people management experience, with a proven track record of hiring, mentoring, and leading high-performing PR and communications teams. - A proven track record of owning global Product PR functions, launching complex technical products, and shaping AI or data narratives. - Extensive experience working directly with C-suite executives on strategic communications, keynote development, and high-stakes media engagements. - Deep expertise in crisis and issues communications, with the ability to remain calm and strategic while advising senior leadership during sensitive moments. - Exceptional writing and storytelling skills, with a talent for translating technical product capabilities into compelling, business-outcome-focused content. - A modernized approach to media relations, with strong existing relationships and proven experience leveraging new media (Substack, podcasts) and experiential PR tactics. - Experience managing integrated PR for massive-scale tier-one flagship events and global corporate campaigns. - A natural curiosity about AI and automation, with demonstrated experience building AI-assisted workflows or integrating new tools into day-to-day work. - A bias for action and a builder mentality. - You see gaps and fill them without waiting for direction. - BA/BS degree or equivalent experience. ## Skills ### Required - public relations - corporate communications - B2B technology - enterprise SaaS - AI - data narratives - media relations - crisis communications - issues communications - writing - storytelling - PR operations - AI-powered workflows --- Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/snowflake/2b964eec-d95c-47f5-a5cd-982c7b2fa207?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)