# Regional Brand Activation Director

**Company**: Pfizer
**Location**: New York
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $162,900.00 - $271,500.00
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/United-States---New-York---Remote/Director--East-Regional-Brand-Activation--Dermatology_4966526-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/regional-brand-activation-director-19306a24-e08/

## Description

Pfizer Dermatology is seeking a Regional Brand Activation Director to execute brand marketing strategies, enhance brand awareness, and drive market penetration. The successful candidate will work with the HQ Education & Engagement Team Lead, Brand Marketing, and other teams to develop and implement marketing initiatives.

**Key Responsibilities:**

- Develop and execute regional marketing plans aligned with Pfizer's national dermatology brand strategy.

- Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights.

- Support local brand marketing tactics, peer-to-peer education programs, and patient initiatives.

- Optimize regional marketing budgets for maximum impact.

- Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives.

- Support pull-through of national marketing strategies, customizing materials for regional implementation.

- Align with Market Access teams to support payer and formulary initiatives.

- Develop and distribute region-specific marketing materials and insights.

- Conduct annual assessment of regional congress recommendations.

- Lead regional execution of Pfizer's national dermatology congress and conference strategy.

- Identify and coordinate regional sponsorship opportunities.

- Collaborate with national marketing teams to execute product theaters, symposiums, and educational programs.

- Provide regional business insights to inform national marketing strategy.

- Partner with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment.

- Monitor and analyze marketing effectiveness using key performance indicators (KPIs).

**Qualifications & Experience:**

- Bachelor's degree required; advanced degree preferred.

- Minimum of 8+ years of experience in pharmaceutical or healthcare sales or marketing.

- Proven ability to develop and implement regional marketing strategies.

- Strong understanding of the dermatology landscape and competitive market dynamics.

- Experience working in a cross-functional environment.

- Ability to analyze market data and develop actionable marketing strategies.

- Strong communication, leadership, and project management skills.

- Willingness to travel up to 80%, including overnight stays and weekend congress participation.

**Salary and Benefits:**

- The annual base salary for this position ranges from $162,900.00 to $271,500.00.

- Eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary.

- Eligible to participate in Pfizer's share-based long-term incentive program.

- Comprehensive benefits package, including 401(k) plan with Pfizer matching contributions, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits.

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## Skills

### Required
- marketing strategy
- market analysis
- brand management
- cross-functional collaboration
- leadership
- project management

### Nice to have
- dermatology knowledge
- pharmaceutical industry experience
- regional marketing expertise

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/United-States---New-York---Remote/Director--East-Regional-Brand-Activation--Dermatology_4966526-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)