# Performance Marketing Manager, Paid Social

**Company**: Gusto
**Location**: Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, New York, United States; San Francisco, CA - Hybrid; Scottsdale, Arizona, United States
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $108,570/yr to $133,000/yr in Denver and Scottsdale and $131,430/yr to $161,000/yr for San Francisco & New York
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/gusto/jobs/8180433?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1845e31c-945

## Description

Gusto is seeking a seasoned performance marketer to own execution across paid social and emerging acquisition channels. The ideal candidate will have 7+ years of performance marketing experience, deep expertise in paid social, and a track record of testing and scaling new channels.

Responsibilities:

- Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok

- Manage significant, multi-million dollar budgets with rigor

- Apply and help refine Gusto's paid acquisition measurement framework

- Lead creative strategy and testing at scale

- Serve as the team's go-to expert on paid social and AI-powered marketing workflows

- Use AI tools as a consistent, habitual part of your workflow

- Identify, test, and validate new digital media channels and formats

- Partner with Web Marketing to align on landing page strategy

- Align with the Brand and Influencer team to run the organic-to-paid feedback loop

- Collaborate with Engineering to launch new pixels and tracking

- Partner cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web

Requirements:

- 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization

- Deep expertise in paid social and a track record of testing and scaling new channels

- Full-funnel ownership across two or more major paid social platforms

- Strong creative strategy and testing instincts

- AI-fluent in practice, not just in theory

- Excellent cross-functional collaborator

- Analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments

Compensation: $108,570/yr to $133,000/yr in Denver and Scottsdale and $131,430/yr to $161,000/yr for San Francisco & New York

## Skills

### Required
- paid social
- performance marketing
- AI-powered marketing workflows
- creative strategy
- budget management
- data analysis

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/gusto/jobs/8180433?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)