# Growth Marketer, SEO/AEO and Experimentation

**Company**: Cresta
**Location**: United States (Remote)
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $100,000 - $165,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/cresta/jobs/5466418008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/growth-marketer-seo-aeo-and-experimentation-1840586f-cf6/

## Description

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

### Role Overview

You will join Cresta's Growth Marketing team, reporting to Devan Tremblay, Head of SEO, and working alongside our Content Marketing Manager on a small team that treats organic search and AI discovery as a core pipeline channel. Your job is to make sure Cresta shows up in those answers, shows up accurately, and turns that visibility into pipeline.

### Responsibilities

#### AEO and Organic Search

- Grow Cresta's visibility, citation share, and narrative accuracy across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews through content structure, schema, entity consistency, and third-party mentions.

- Own our AirOps workflows for content briefs, refreshes, and optimization.

- Run the content refresh pipeline: spot decaying pages in Google Search Console and Ahrefs, diagnose the cause, and partner with the Content Marketing Manager to brief and ship fixes.

- Restructure high-impression pages for AI answers.

- Lead technical SEO across crawlability, indexation, rendering, internal linking, redirects, canonicalization, and site architecture.

- Build an off-site presence program.

- Make sure every product launch and rename gets organic coverage from day one.

- Turn questions from sales calls, support conversations, community threads, and search data into a prioritized answer backlog.

#### Growth Experimentation

- Design, launch, and read out experiments on emerging acquisition channels.

- Write a hypothesis and success metric before every test launches.

#### Measurement and Reporting

- Own measurement across non-branded visibility, organic and AI-referred traffic, AI citations and share of voice, and influenced pipeline.

- Build dashboards that catch ranking drops, indexing issues, crawl anomalies, and technical regressions.

- Connect search and answer engine visibility to pipeline in HubSpot.

### What Success Looks Like

- First 90 days: You own the content refresh pipeline and AirOps workflows end to end.

- First 6 months: You run the AEO testing roadmap independently.

- First 12 months: You are the go-to person for how Cresta shows up in AI answers.

### Requirements

- 3 to 5 years of experience in SEO, growth marketing, or other organic growth roles.

- A track record of growing organic traffic and pipeline or signups.

- Hands-on experience with AEO or GEO.

- Technical SEO fluency and comfort shipping changes yourself.

- Hands-on experience with Google Search Console, Ahrefs or Semrush, and GA4.

- Experience defining metrics, building dashboards, and using data to prioritize work.

- Clear, precise writing.

### Preferred Qualifications

- In-house SEO or growth experience at a B2B SaaS company.

- Experience with AirOps or building content workflows with LLMs.

- Experience with Webflow, HubSpot, or multi-touch attribution.

- SQL or Python skills for pulling and analyzing data.

### Perks & Benefits

- Comprehensive medical, dental, and vision coverage.

- Flexible PTO.

- Paid parental leave.

- Retirement savings plan.

- Remote work setup budget.

- Monthly wellness and communication stipend.

### Compensation

- Base Salary Range: $100,000 - $165,000.

- Actual base salaries will be based on candidate-specific factors.

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- SEO
- growth marketing
- AEO
- GEO
- Technical SEO
- Google Search Console
- Ahrefs
- Semrush
- GA4
- Python
- SQL

### Nice to have
- AirOps
- Webflow
- HubSpot
- multi-touch attribution
- Reddit
- community channel experiments

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/cresta/jobs/5466418008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)