# Regional Media Planning Lead

**Company**: Diageo
**Location**: 3 World Trade Center, NY
**Experience**: senior
**Job type**: full-time
**Salary**: $110,400.00 - $184,000.00
**Category**: Marketing
**Industry**: Retail

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/3-World-Trade-Center-NY/Manager--Media_JR1127274-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1837d8de-f0f

## Description

Lead the end-to-end regional media planning, activation, and optimization for Diageo's beverage categories, driving profitable growth through best-in-class execution of Diageo's Connected Reach strategy.

This role is accountable for maximizing return on media investment by embedding data-driven audience strategies, scaling AI-enabled activation, and delivering integrated, full-funnel media amplification across Paid, Retail, Search, Social, and Creator ecosystems.

**Strategy & Planning**

- Develop and deploy integrated regional/brand-specific media plans across Paid Media, Retail Media, Social, and Creator channels.

- Lead cross-market/brand alignment on Connected Reach execution.

- Translate global media frameworks and category priorities into actionable, insight-driven regional/local plans.

- Guide annual planning process and delivery of key outputs.

- Evaluate media plan scenarios based on budget parameters and brand objectives.

**Activation & Performance**

- Oversee execution of integrated full-funnel media plans.

- Drive media efficiency and productivity through strategic investment allocation and optimization frameworks.

- Monitor and actively optimize regional/brand media performance against defined KPIs.

**Data, Audience & AI Enablement**

- Accelerate adoption of data-driven audience strategies.

- Drive implementation and scaling of AI-enabled planning, buying, and optimization solutions.

- Lead a regional test-and-learn agenda.

**Retail Media Integration**

- Bring Retail Media into holistic plans.

- Ensure retail media campaigns are executed in line with the Retail Media Activation Framework.

**Governance & Compliance**

- Ensure full compliance with Diageo's Marketing Code, Trusted Marketplace, data privacy, and brand safety standards.

- Proactively identify and manage risks related to media investment, data usage, and platform integrity.

**Stakeholder & Agency Leadership**

- Lead and influence cross-functional stakeholders.

- Ensure Connected Reach plans are fully integrated within broader go-to-market strategies.

- Challenge and elevate agency and partner performance.

**Commercial Accountability**

- Accountable for delivering media's contribution to category growth.

- Accountable for delivering the right media plan to meet business objectives.

**Qualifications & Leadership**

- 8+ years' experience in media planning, activation, digital marketing, or media agency leadership.

- Strong experience managing significant media investments and delivering measurable improvements in media effectiveness, ROI, and business performance.

- Proven success driving media transformation through digital innovation, automation, AI-enabled solutions, and cross-functional collaboration.

**Technical Skills & Knowledge**

- Deep expertise across Paid Media, Programmatic, Social, Search, Video, with a strong working knowledge of Retail Media ecosystems.

- Strong understanding of media effectiveness, audience strategy, measurement frameworks, and data-driven decision-making.

- Knowledge of AI-enabled media capabilities, media technology platforms, and evolving digital ecosystems.

**Leadership & Capability**

- Strategic thinker with the ability to translate global and regional priorities into actionable plans.

- Strong stakeholder management and influencing skills.

- Ability to lead through complexity, balancing standardization with flexibility across markets.

**Key Behaviors**

- Growth mindset with a passion for innovation and continuous improvement.

- Data-driven and commercially focused.

- Proactive and forward-looking.

- Committed to operational excellence and responsible marketing practices.

**Success Measures**

- Delivery of regional media efficiency and productivity targets.

- Measurable improvement in media-driven revenue, ROI, and effectiveness metrics.

- High-quality, consistent deployment of Connected Reach.

- Strong agency and partner performance against defined KPIs.

- 100% compliance with Diageo's Marketing Code, Trusted Marketplace, data privacy, and brand safety standards.

## Skills

### Required
- Media Planning
- Activation
- Digital Marketing
- AI-enabled solutions
- Data-driven audience strategies
- Retail Media

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/3-World-Trade-Center-NY/Manager--Media_JR1127274-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)