# Manager, Marketing and Market Research

**Company**: Pfizer
**Location**: Shanghai, Shanghai
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/--_4961558?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_17e17005-4db

## Description

Pfizer's marketing and market research teams position our product portfolio to meet the needs of patients and healthcare providers. As a Manager, you will provide marketing direction for Pfizer's wide array of products, manage marketing plans, launch programs, evaluate brand performance, and oversee marketing material development.

Your responsibilities will include:

- Providing guidance, leading/co-leading projects, managing own time to meet objectives, and planning resource requirements for projects across the division

- Leading the development of the business plan for in-market and pipeline products

- Managing strategy development and execution to maximize revenues

- Developing awareness campaigns, congress content in partnership with the Medical team

- Developing channel-specific customer segmentation and go-to-market models, Life-cycle Management plan for Brand or Portfolio

- Selecting best-fitting modules for local needs for campaign development

- Managing cross-functional brand leadership across Field Force, Account management, medical, legal, regulatory, etc.

- Leading in-country cross-functional teams and working in collaboration with global cross-functional teams

- Forecasting brand performance and tracking progress towards targets

- Managing local agencies for trans-creation and validating brand-specific messages, designing training

- Ensuring customer and patient insights, as well as market issues, are well understood and processed into local and European business plans

- Driving market intelligence gathering initiatives for existing and new products

Requirements:

- Bachelor's Degree is required, Master's degree or MBA is preferred

- Innovation ability in Programs

- Clinical Medicine/Pharmacy/Biology/Chemistry/Pharmaceutical-related majors are preferred

- At least 5 years of working experience in the Pharmaceutical industry

- Experience in managing revenues and costs is required

- Knowledge of Marketing Mix principles, business acumen, and marketing execution is a must-have

- Demonstrated initiative, strong strategic and leadership skills are preferred

- Track record of working collaboratively across functions

- Product management experience

- Fluent in written and spoken English is required

- Advanced Microsoft Office capabilities, particularly Excel, PowerPoint, and Word, are a must-have

## Skills

### Required
- Marketing Mix principles
- business acumen
- marketing execution
- Microsoft Office
- English

### Nice to have
- Master's degree or MBA
- Clinical Medicine/Pharmacy/Biology/Chemistry/Pharmaceutical-related majors
- Product management experience

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/--_4961558?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)