# CRM Manager

**Company**: Automobile Club de l'Ouest
**Location**: Le Mans
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Motorsport

**Apply**: https://recrutement.lemans.org/offer/11284-NDQ0NTMteklMTXRS?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_17af588e-5fe

## Description

We are seeking a CRM Manager to define and drive the CRM strategy for the Automobile Club de l'Ouest (ACO), enhancing customer knowledge, personalising experiences, and boosting business performance.

As the CRM Manager, you will play a key role in transforming data into value at the intersection of marketing, data, and customer relations.

Your main objectives will be:

- Develop recurring purchases, increase average basket size, and strengthen customer loyalty

- Maximise customer lifetime value while reducing attrition

- Accelerate the acquisition and enrichment of qualified customer data

- Make customer data a strategic asset for ACO's development

- Ensure data quality, reliability, and valuation

- Promote a data-driven decision-making culture

- Design personalised, fluid, and engaging omnichannel customer journeys

- Generate additional revenue and support ACO's commercial ambitions

Key responsibilities include:

- Managing the CRM roadmap and identifying evolution opportunities

- Developing customer knowledge and orchestrating personalisation strategies

- Supervising CRM tools and contributing to the Martech ecosystem's evolution

- Designing, deploying, and optimising relational campaigns

- Leading and supporting the CRM team

- Collaborating with internal departments and partners

- Monitoring, analysing, and valuing campaign performance

Requirements:

- Master's degree in Business, Marketing, Digital, Data, or equivalent

- At least 7-10 years of experience in CRM, relational marketing, customer loyalty, or digital marketing

- Experience in managing large-scale relational programs with high volumes, personalisation, and business performance

- Experience in a multi-activity, international, or fast-growing environment is appreciated

- Strong strategic vision, result-oriented, and ability to transform analysis into concrete actions

- Excellent interpersonal skills and ability to work with multiple stakeholders

- Proficiency in CRM solutions, marketing automation tools, and customer activation mechanisms

- Strong data culture and analytical skills

- Familiarity with reporting and data visualisation tools

- Understanding of omnichannel customer journeys, e-commerce, and loyalty programs

- Awareness of personal data protection issues and GDPR principles

- Professional English language skills (B2 minimum)

Benefits:

- 13th month

- Mutual insurance

- Company restaurant

- CSE (Employee Benefits Committee)

The ACO is committed to diversity and equal opportunities. We consider all applications without discrimination.

## Skills

### Required
- CRM
- marketing automation
- customer loyalty
- data analysis
- English

### Nice to have
- omnichannel marketing
- e-commerce
- GDPR
- data visualisation

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Source: [Apply at recrutement.lemans.org](https://recrutement.lemans.org/offer/11284-NDQ0NTMteklMTXRS?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)