# Field Marketing Manager

**Company**: Asana
**Location**: New York City
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $164,000 - $186,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/asana/jobs/8237559?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_17835ec3-e46

## Description

The Asana Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow.

As a Field Marketing Manager, you will be a critical contributor on our Revenue Marketing team, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline.

## What you’ll achieve

- Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting.

- Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation.

- Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy.

- Scalable Best Practices: Establish and refine repeatable processes, templates, and best practices for regional field marketing activities.

- Performance & ROI Tracking: Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI.

## About you

- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

- 6+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences.

- Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines.

- Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership.

- Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments.

- Working knowledge of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign decisions.

- Ability to travel regionally as needed.

## What we’ll offer

- Estimated base salary range: $164,000 - $186,000

- Comprehensive compensation package

- Benefits including mental health, wellness & fitness benefits, career coaching & support, inclusive family building benefits, long-term savings or retirement plans, and in-office culinary options

## Skills

### Required
- field marketing
- event planning
- marketing technology tools
- data analysis
- project management
- relationship building

### Nice to have
- AI tools
- emerging technologies
- Salesforce
- Marketo

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/asana/jobs/8237559?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)