# Generative Engine Optimization (GEO) Consultant

**Company**: Right Side Up
**Location**: Austin, TX
**Work arrangement**: remote
**Job type**: contract
**Category**: Consulting
**Industry**: Consulting

**Apply**: https://jobs.lever.co/rightsideup/6971a121-f91a-444c-9468-b39359a1da35?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_16fdc306-f56

## Description

Right Side Up is seeking freelance Generative Engine Optimization (GEO) consultants to help clients navigate AI-powered search and discovery. This role requires a blend of brand strategy, content expertise, and technical optimization skills.

Responsibilities:

- Develop GEO strategies combining content optimization, syndication, and analytics.

- Guide clients through brand-level content strategy, shifting from keyword-focused SEO to audience-focused GEO.

- Create evaluation frameworks for measuring LLM visibility and impact.

- Build content strategies based on brand segmentation and audience expertise.

- Develop and produce optimized content for AI discovery.

- Create content answering target audience questions asked through AI assistants.

- Guide onsite technical optimization to improve content discoverability by LLMs.

- Collaborate with development teams to implement technical changes.

- Stay current on evolving best practices for AI content indexing.

- Develop syndication strategies across platforms like Reddit, YouTube, Quora, and Discord.

- Leverage affiliate marketing and organic community building.

- Execute PR and community engagement initiatives to amplify content reach.

- Track and measure LLM visibility and brand mentions across AI platforms.

- Report on GEO impact using specialized tools and analytics.

- Provide actionable insights for continuous optimization.

Requirements:

- Strong understanding of content strategy and brand positioning.

- Experience with content syndication across multiple platforms.

- Familiarity with technical SEO principles and their application to GEO.

- Analytics mindset with ability to measure and report on visibility metrics.

- Creative, strategic thinking.

Tools & Platforms:

- Familiarity with LLM tracking tools like Profound, Scrunch, AirOps.

- Content management and optimization tools.

- Analytics platforms for measuring AI visibility.

## Skills

### Required
- content strategy
- brand positioning
- content syndication
- technical SEO
- analytics
- strategic thinking

### Nice to have
- LLM tracking tools
- content management and optimization tools
- analytics platforms

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/rightsideup/6971a121-f91a-444c-9468-b39359a1da35?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)