# Manager, B2B Digital Marketing (Bangkok Based, Relocation Provided)

**Company**: Agoda
**Location**: Bangkok
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/agoda/jobs/7451883?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_16b48295-b41

## Description

As Manager, B2B Digital Marketing, you will own the end-to-end marketing delivery for partner campaigns, manage a small team, and play a critical role in shaping how Agoda operates and scales partner marketing.

The B2B Digital Marketing team sits within Agoda's B2B Marketing organisation and is responsible for delivering high-quality, scalable marketing campaigns for partners across B2B2C channels.

**Responsibilities:**

- Campaign Delivery & Partner Marketing:

- Own the delivery of B2B partner marketing campaigns across channels, ensuring timely execution, high quality, and consistent standards.

- Oversee campaign planning, setup, monitoring, and post-campaign analysis.

- Ensure partners receive clear insights on performance and actionable recommendations to improve outcomes.

- Process Management & Optimization:

- Design, improve, and document end-to-end marketing delivery processes to increase efficiency, reliability, and output quality.

- Identify operational bottlenecks and drive continuous improvement through tooling, automation, and clearer workflows.

- Establish SLAs, quality checks, and governance to ensure campaigns run smoothly at scale.

- Analytics, Insights & Value Creation:

- Analyze campaign performance to understand what works, what doesn't, and why.

- Identify drivers of success across partners and campaign types.

- Translate insights into practical recommendations that increase campaign effectiveness and average value per partner.

- Scalable Frameworks & Tooling:

- Build standardized frameworks, playbooks, and tools that allow the team to manage and improve tens of partners simultaneously.

- Balance standardization with flexibility by enabling customizable recommendations based on partner performance data and business context.

- Leadership & Stakeholder Management:

- Manage, coach, and develop 2 direct reports; set clear goals, structures, and feedback loops.

- Communicate confidently with internal stakeholders and external partners, simplifying complex data into clear narratives and next steps.

**Requirements:**

- 5+ years of experience in data-driven marketing, operations, analytics, consulting, or growth roles, ideally in tech, e-commerce, travel, or B2B environments.

- Strong SQL skills with the ability to independently analyze large datasets and draw clear conclusions.

- Proven experience improving processes, frameworks, or operating models in a complex or scaling environment.

- Strong analytical mindset with the ability to connect data to business impact and practical recommendations.

- Excellent communication and stakeholder management skills.

- People management experience or clear readiness to manage and develop others.

- Bachelor's degree

## Skills

### Required
- SQL
- data analysis
- process improvement
- analytics
- stakeholder management
- people management

### Nice to have
- consulting
- marketing performance metrics
- experimentation concepts
- dashboard tools

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/agoda/jobs/7451883?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)