# GTM Enablement - Expansion

**Company**: ElevenLabs
**Work arrangement**: remote
**Experience**: entry
**Job type**: full-time
**Category**: Sales
**Industry**: Technology

**Apply**: https://elevenlabs.io/pl/careers/eee2abfb-bd2f-410d-a339-3923e9c95043/gtm-enablement-expansion?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_169edaea-72b

## Description

We're hiring our first GTM Enablement – Expansion to build the foundation of how ElevenLabs enables its global revenue teams to drive adoption, expansion, and retention. This is a 0-to-1 builder role.

You will define the strategy, build the infrastructure, and execute hands-on as we scale. What sets this role apart: we're looking for someone with a technical foundation and deep understanding of the post-sale motion. You've been in the room for complex customer implementations, usage reviews, and cross-sell negotiations.

This role sits within Sales Enablement and reports to the Sales Enablement Lead, North America. You will work in close partnership with:

- Customer Success leads, North America and International (owning customer expansion)

- Revenue leadership (owning commercial strategy)

- Product and Product Marketing (owning roadmap, messaging, and use case development)

You will support a global team of CSMs and AEs across North America, EMEA, LATAM, and APAC.

While expansion enablement is your primary focus, you'll also support GTM Enablement across SDR and new business motions as needs arise. This is a full-stack enablement role on a lean team , you'll build content, deliver training, design e-learning, and flex across audiences as the business requires.

### Own the expansion enablement foundation

- Design and own ElevenLabs' global revenue team enablement strategy across onboarding, skill-building, and ongoing mastery

- Define what 'Expansion Ready' and 'Retention Ready' mean at ElevenLabs and build the paths to get CSMs and AEs there

- Establish scalable frameworks that support both the CSM and AE expansion motions

### Build expansion enablement programs

- Create structured onboarding journeys for CSMs and AEs covering product mastery, customer lifecycle management, health scoring, and renewal execution

- Design and deliver adoption playbooks that help revenue teams drive usage, engagement, and value realization across customer segments

- Build churn prevention frameworks including early warning indicators, save plays, and escalation paths

- Enable revenue teams to conduct effective business reviews, usage analyses, and value documentation

- Develop technical fluency programs so CSMs and AEs can confidently discuss APIs, agent configurations, integrations, and implementation best practices

- Create cross-sell and upsell playbooks covering expansion discovery, multi-product positioning, and deal execution

- Design enablement for identifying expansion signals , usage patterns, new use cases, stakeholder mapping, and whitespace analysis

- Enable revenue teams to articulate the full ElevenLabs platform story (Creative, Agents, and API) to drive multi-product adoption

- Develop competitive positioning for expansion conversations

### Drive adoption and reduce churn

- Partner with Revenue Leads to identify adoption gaps and build targeted enablement interventions

- Create customer-facing resources (guides, videos, best practices) that revenue teams can use to drive self-serve adoption

- Build 'Time to Value' programs that help customers realize ROI faster

- Develop renewal execution playbooks covering timeline management, stakeholder alignment, and negotiation frameworks

### Create enablement content

- Build and maintain enablement materials including playbooks, training decks, videos, workshops, and LMS content

- Collaborate with Product Marketing, Sales, and Product to translate product releases into expansion-ready materials

- Develop role-play scenarios, call libraries, and coaching frameworks for managers

### Use ElevenLabs AI and AI-native tools in enablement

- Use ElevenLabs' voice and agent technology to create localized, voice-enabled training content and AI-powered practice environments for revenue teams

- Operate with an AI-native mindset , you default to AI tools to research, draft, synthesize, and build faster, and you can coach others to do the same

- Continuously evaluate and adopt emerging AI tools that improve enablement quality, speed, or scale

- Build AI-powered coaching tools and practice environments for CSMs and AEs

### Deliver live and async training

- Facilitate live virtual trainings, workshops, and certifications across regions and time zones

- Design async learning paths that scale globally

- Run regular enablement office hours and deal/account clinics

### Measure and improve enablement effectiveness

- Define and track enablement KPIs such as time to first value, net revenue retention, gross retention, expansion pipeline, ramp time, and adoption metrics

- Partner with Customer Success and revenue leadership to connect enablement efforts to business outcomes

- Use data and feedback to continuously iterate on programs

### Shape the function

- Document best practices, establish operating rhythms, and influence how expansion enablement is executed across the organization

## Skills

### Required
- technical foundation
- post-sale motion
- complex customer implementations
- usage reviews
- cross-sell negotiations
- expansion enablement
- customer success
- revenue leadership
- product marketing
- roadmap
- messaging
- use case development
- global revenue team enablement
- onboarding
- skill-building
- ongoing mastery
- scorable frameworks
- CSMs
- AEs
- expansion motions
- structured onboarding journeys
- product mastery
- customer lifecycle management
- health scoring
- renewal execution
- adoption playbooks
- usage engagement
- value realization
- customer segments
- churn prevention frameworks
- early warning indicators
- save plays
- escalation paths
- business reviews
- usage analyses
- value documentation
- technical fluency programs
- APIs
- agent configurations
- integrations
- implementation best practices
- cross-sell playbooks
- upsell playbooks
- expansion discovery
- multi-product positioning
- deal execution
- competitive positioning
- expansion conversations
- adoption gaps
- targeted enablement interventions
- customer-facing resources
- self-serve adoption
- time to value
- ROI
- renewal execution playbooks
- timeline management
- stakeholder alignment
- negotiation frameworks
- enablement materials
- playbooks
- training decks
- videos
- workshops
- LMS content
- role-play scenarios
- call libraries
- coaching frameworks
- managers
- voice-enabled training content
- AI-powered practice environments
- revenue teams
- AI-native mindset
- emerging AI tools
- AI-powered coaching tools
- practice environments
- live virtual trainings
- certifications
- regions
- time zones
- async learning paths
- global
- office hours
- deal/account clinics
- enablement KPIs
- time to first value
- net revenue retention
- gross retention
- expansion pipeline
- ramp time
- adoption metrics
- data
- feedback
- programs

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Source: [Apply at elevenlabs.io](https://elevenlabs.io/pl/careers/eee2abfb-bd2f-410d-a339-3923e9c95043/gtm-enablement-expansion?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)