# Manager, Customer Engagement & MarTech

**Company**: Prudential
**Location**: Kuala Lumpur
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Kuala-Lumpur/Manager--Customer-Engagement---MarTech_26090035?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_169829f9-7bc

## Description

Prudential is seeking a marketing technology specialist to support the PAMB Customer Engagement Platform (CEP) within the Marketing Technology team. The successful candidate will play a pivotal role in owning the end-to-end execution of marketing campaigns on Prudential's marketing tool.

The candidate will work closely with business stakeholders, vendors, and the broader Marketing team to ensure effective, well-governed customer communications.

**Key Responsibilities:**

- Own the end-to-end delivery of digital campaigns on Salesforce marketing cloud, including eDM build, CloudPages, APIs, and minimal coding using AMPscript.

- Design, develop, and configure the most suitable journey and automations based on each campaign use case, including complex multi-branch journeys, decision splits, and send-time optimization.

- Review campaign briefs from requestors, assess technical feasibility, and advise on design limitations across email clients to ensure deliverability meets brand guidelines and regulatory/compliance requirements.

- Build and maintain reusable eDM templates and content components to improve turnaround and consistency across campaigns.

- Support data extension and personalization requirements, validating data flows between Data Cloud and Marketing Cloud, and conduct end-to-end testing across devices and email clients to validate journey flow before production deployment.

- Participate in and contribute to MarTech projects and initiatives across platform enhancements and system integration.

**Qualifications & Requirements:**

- Minimum 5+ years of experience in Salesforce Marketing Cloud/marketing technology or related campaign-execution role.

- Proven hands-on expertise across Marketing Cloud Engagement (MCE) (Journey Builder, Automation Studio, Email Studio, Cloudpages) and familiarity with Data Cloud/Data Extensions.

- Exposure to Financial Services or insurance is an advantage.

- Bachelor’s degree in computer science, information technology, marketing, business, or related fields.

- Strong analytics and problem-solving skills with strong attention to detail.

- Good communication and interpersonal skills and ability to manage multiple stakeholders collaboratively.

**Technologies and Tools:**

- Salesforce Marketing Cloud

- Salesforce Data Cloud

- AMPscript

- Experience with tools such as MS Word, PowerPoint, Excel, and Jira

## Skills

### Required
- Salesforce Marketing Cloud
- AMPscript
- Data Cloud
- Marketing Technology
- Campaign Execution

### Nice to have
- Financial Services
- Insurance

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Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Kuala-Lumpur/Manager--Customer-Engagement---MarTech_26090035?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)