# Marketing and Market Research

**Company**: Pfizer
**Location**: Shanghai, Shanghai
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/XMLNAME----_4961559-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1679f2bf-1d2

## Description

Own portfolio strategy to maximize the franchise's business to achieve earnings and revenues objectives and lifecycle management; Assist the Brand Owner to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy.

**Responsibilities**

- Brand Management:

+ Lead the development of indication strategies to optimize the business, including brand/business plan and LRF, and lifecycle management   + Lead the AA growth initiatives   + Cross-functional AA leadership – across Field Force, medical, legal, regulatory, etc to get alignment   + Interface with WWT to gain support   + Forecast brand performance and track progress towards target   + Prepare report for internal communication

- Organization Effectiveness and self Development:

+ Assist brand owner to establish competency requirement for every marketing position and performance standard for the major market programs

- Resource Management:

+ Allocate and manage in-country portfolio budget and evaluate P&L

**Accountable**

- Lead portfolio strategies and plan

- Review and actively contribute to brands plan and A&P allocation

- Lead the review of product life cycle management strategy with cross-function team.

- Lead the OP plan and work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brand

**Shared Accountability**

- Develop TA life cycle management strategy with CTAL and WWT

**Organizational Relationships**

- Brand Lead

- Global Cross Function

- Legal Lead

- Market Access Lead

- Medical Affairs Lead

- Regulatory Lead

- GCO

- Marketing services

- Business Analytics & Insights (BAI)

- SBD lead

**Education and Experience**

- Bachelor degree in Medical or Medicine, Master degree and MBA preferred

- Proficient oral and written English

- 7 or above years marketing experience with above 18 months Marketing Manager experience

**Technical Skills Requirements**

- Demonstrates business acumen

- Acts decisively

- Seizes accountability

- Holds people accountable

- Grows-others

- Leads change

- Self-awareness

- Commits to “One Pfizer”

- Marketing , Customer and Competitor Insight

- Marketing Execution

- Strategic and Operational Business/Marketing Planning

- Data analysis, interpretation and communications

- Performance and Program Metrics

- Exceptional interpersonal skills

- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)

- Exceptional prioritization –among/across brands, resource-constrained context;

- Vendor management

- Proficiency in the local language as well as English proficiency

## Skills

### Required
- Marketing
- Customer and Competitor Insight
- Marketing Execution
- Strategic and Operational Business/Marketing Planning
- Data analysis
- interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation
- Exceptional prioritization
- Vendor management

### Nice to have
- Master degree
- MBA
- local language proficiency

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/XMLNAME----_4961559-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)