# Senior Content Manager

**Company**: HK Business
**Location**: Central, Hong Kong Island
**Experience**: senior
**Category**: Communications
**Industry**: Finance

**Apply**: https://portal.careers.hsbc.com/careers/job/563774612072687?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_15878788-554

## Description

We are currently seeking a high calibre professional to join our team as a Senior Content Manager.

Principal Responsibilities

Content Development and Thought Leadership

- Create and curate Global Chinese (GC) content using available market insights, customer needs, and business updates across personal, enterprise, and business-owner audiences.

- Develop content themes and maintain a content reference guide for GC, ensuring materials remain relevant across GC audiences and markets.

- Adapt GC content for Chinese government and regulator audiences.

- Produce thought leadership articles, presentations, and other content assets on GC topics, attributed to designated spokespersons.

Content Distribution and Campaign Delivery

- Manage the distribution of GC thought leadership and content across approved channels.

- Prepare and adapt GC thought leadership articles and other content assets for priority Chinese-language financial and business media across GC markets, featuring designated spokespersons.

- Identify speaking opportunities for designated spokespersons and develop content for proprietary GC client events, panels, and roundtables.

Internal Content and Stakeholder Materials

- Produce regular newsletters, podcasts, and townhall materials featuring GC developments and success stories to build awareness within HSBC and across markets.

- Create and maintain a master presentation deck for management briefings to internal stakeholders across markets.

Requirements

- Proven experience in content development, thought leadership (ideally within financial services / wealth / banking), with the ability to translate complexity into clear executive messaging.

- Strong understanding of Global Chinese (GC) market dynamics and customer needs across business segments (or clear evidence of quickly building domain expertise).

- Track record of building and maintaining a message house and content that stays consistent yet adaptable across audiences and markets.

- Ability to develop thought leadership platforms and content assets (e.g., reports, POVs, op-eds, speeches, executive talking points) and manage spokesperson attribution.

- Experience curating high-impact speaking opportunities and producing content for client events, panels, and roundtables (agenda, scripts, narratives, briefing packs).

- Outstanding written and spoken communication; Chinese language capability (Mandarin/Cantonese) and comfort working in bilingual environments preferred.

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## Skills

### Required
- content development
- thought leadership
- communication
- Global Chinese market dynamics

### Nice to have
- Chinese language capability (Mandarin/Cantonese)
- bilingual environments
- Mandarin
- Cantonese

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Source: [Apply at portal.careers.hsbc.com](https://portal.careers.hsbc.com/careers/job/563774612072687?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)