# Senior Manager, Shopper Marketing & E-Commerce

**Company**: Oatly AB
**Location**: United States, United States
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Salary**: $135,000
**Category**: Marketing

**Apply**: https://careers.oatly.com/jobs/8647654-senior-manager-shopper-marketing-e-commerce?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_155d1920-238

## Description

We are looking for a unique talent to lead the next stage of Oatly's evolution in Shopper Marketing and Omnichannel as our Senior Manager, Shopper Marketing & E-Commerce.

This role sits at the intersection of Sales, Marketing, E-Commerce, and Customer Strategy. The ideal candidate brings deep shopper marketing experience from a major consumer packaged goods company and has a passion for turning insights into impactful programs that influence shoppers across physical and digital touchpoints.

**Shopper Marketing (50%)**

- Lead development and execution of customer-specific shopper marketing strategies across Oatly US Retail

- Build annual customer marketing plans that align brand objectives with retailer priorities and growth opportunities

- Create and execute integrated promotional programs across in-store, digital, loyalty, retail media, and experiential channels

- Partner closely with Sales and Category Management teams to support customer line reviews, new item launches, seasonal programs, and growth initiatives

- Manage shopper marketing budgets and evaluate program effectiveness through sales, incremental volume, ROI, and conversion metrics

- Collaborate with Brand Marketing to ensure national campaigns are translated into effective retailer activation plans

- Develop compelling sales materials and retailer growth stories rooted in shopper insights and category trends

- Manage agency partners responsible for retail media, shopper activation, and creative development

**Omni-Channel & E-Commerce (50%)**

- Build a scalable omnichannel growth strategy that expands consumer reach and drives incremental sales

- Own commercial performance and growth strategy across Amazon, Instacart, TikTok Shop, and emerging digital commerce platforms

- Partner with the Brand team, agencies, and retail media partners to develop and optimize digital advertising programs that drive traffic, conversion, and repeat purchase

- Identify opportunities to improve digital shelf performance, content, ratings and reviews, search visibility, and conversion

- Work cross-functionally to establish and optimize routes-to-consumer, fulfillment processes, and operational capabilities required to support growth

- Monitor and report on e-commerce sales performance, profitability, and key marketing metrics

- Develop annual omnichannel growth plans and provide recommendations for future investment opportunities

**Requirements**

- Bachelor's Degree Required

- 8+ years of CPG experience, with direct ownership of Shopper/Omni-Channel Marketing or E-commerce function

- Proven track record planning and executing retailer-specific marketing programs that delivered measurable sales results

- Experience partnering directly with retail sales teams and major national retailers

- Strong understanding of shopper behavior, path-to-purchase strategy, and retail media ecosystems

- Experience managing agency relationships and marketing budgets

- Demonstrated analytical skills with the ability to turn performance data into actionable recommendations

- Experience supporting Amazon, Instacart, Walmart Connect, Kroger Precision Marketing, or similar retail media platforms

- Exposure to emerging commerce channels, including social commerce and TikTok Shop

**Nice to Have**

- You feel connected to our mission of encouraging health, sustainability, and transparency

- You are a self-starter who doesn't need direct supervision to motivate you for success

- You are ready to make your mark in a smaller, growing brand, leveraging your experience to deliver amazing results and build an outstanding company

- You have an entrepreneurial spirit in that you're comfortable with ambiguity and are energized by the process of building something lasting from the ground up

- You enjoy sharing your quirkiness and talents with your coworkers

**What We Offer**

- Flexible vacation (take it when you need it)

- Really great benefits (yes, pet insurance is in there)

- Paid volunteer days off throughout the year (doing good is fun)

- Free six-packs of oatmilk

- Genuinely great coworkers who are rooting for each other and the company to thrive

**Salary**

- Our good-faith estimate for base salary is $135,000.

## Skills

### Required
- CPG experience
- Shopper Marketing
- E-commerce
- Marketing
- Amazon
- Instacart
- TikTok Shop
- retail media platforms
- data analysis

### Nice to have
- Spanish

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Source: [Apply at careers.oatly.com](https://careers.oatly.com/jobs/8647654-senior-manager-shopper-marketing-e-commerce?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)