# Brand Marketing Lead

**Company**: Pleo
**Location**: London; Berlin; Lisbon; Madrid
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/pleo/667345dd-55ee-4df5-ab38-aae2655bae1f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_1500f88a-061

## Description

We are looking for a Brand Marketing Lead to join our Brand & Marketing team at Pleo.

As a Brand Marketing Lead, you will help own our brand marketing strategy and campaign execution across six European markets.

You will report to the Director of Integrated Marketing and work in close collaboration with the Director of Brand Experience and Strategy, as well as the Brand Intelligence Manager, our brand foundations team, PR, content marketing, and digital channels team.

Your responsibilities will include:

- Owning the brand marketing strategy that moves Pleo from ‘one of many’ to the undisputed choice for mid-market European finance leaders.

- Building and executing integrated brand campaigns from concept through to reporting.

- Creating branded content that shows how financial services should be done.

- Managing the funnel strategically , balancing awareness, consideration, and conversion.

- Owning your budget and agency relationships.

- Measuring what matters , working with Brand Intelligence, Integrated Marketing, Data, and MOps to track brand lift, earned media, consideration, and how brand work flows into pipeline and revenue.

- Setting the benchmark for brand work in fintech , proving that category-defining campaigns come from strategic rigor and creative excellence working together.

To be successful in this role, you will need:

- 10+ years in brand marketing (B2B or fintech might be helpful, but we care more about the thinking than the category).

- A portfolio of work that shows you’ve led campaigns from strategy through to execution.

- Strong stakeholder management skills.

- Strategic thinking + execution mindset.

- Comfort with ambiguity and pace.

- Understanding of how brand and pipeline connect.

- A point of view on category dynamics.

- A strong understanding for when/how to localise concepts, messaging & GTM campaigns across different markets.

- Fluency in one or more of our European markets is a bonus.

In terms of benefits, we offer:

- Your own Pleo card.

- Lunch is on us for your work days.

- Comprehensive private healthcare.

- 25 days of annual leave + public holidays.

- Hybrid and fully remote working options.

- Free mental health and well-being support.

- Paid parental leave.

## Skills

### Required
- brand marketing
- campaign execution
- strategic thinking
- stakeholder management

### Nice to have
- fluency in European markets
- B2B marketing
- fintech experience

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/pleo/667345dd-55ee-4df5-ab38-aae2655bae1f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)